iGRP

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Measuring Online TV Through Behavior-Based Measurements

Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

Is iGRP Dumbing Down Digital?

tv-everywhere Mar 27, 2014 - With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Comments

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