Inbound marketing

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Inbound Marketing Is the Key to Happiness at Work

Aug 14, 2014 - Inbound marketing is one of the most effective ways to move forward with digital marketing efforts. If we apply the same inbound marketing strategies to improving workplace environments, we may find ourselves with much happier employees. Comments

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

inbound-marketing Jun 24, 2014 - Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing process. Comments

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

inbound-marketing Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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