India

India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments

What Makes a Mobile Video Ad Viral?

kitkat Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

India Is Set to Raise a Toast for 2013

comscoreindiatraffic Jan 30, 2013 - Global Internet and technology giants will look at India with a special interest in 2013. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

SapientNitro on 2013 Digital Marketing Trends in India

sapientnitro Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

2013 Mobile Trends in India [Video]

sandeepamar Jan 8, 2013 - Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Comments

How Pepsi and ICICI Bank Engage Users on Social [Video]

Jan 4, 2013 - Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Comments

MakeMyTrip: Localizing Social Media in a Global World [Video]

makemytripfeatured Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

SEO and the Future of Search in India [Video]

clickzconnectfeatured Dec 19, 2012 - PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Comments

Mobile Internet Monetization Opportunities and Challenges

Dec 4, 2012 - Mobile is big and in India alone, there are over 600 million connections. Comments

The Marketer's Outlook on Digital Marketing in India

tata Nov 30, 2012 - Digital is the future, but is that future here yet? Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

India: Future of Digital Interaction Is Mobile [Statistics]

mobilefeatured Nov 16, 2012 - India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Comments

Mobile E-Commerce on the Rise in India [Study]

quikrindia Nov 2, 2012 - Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Comments

How to Reach TV Audience Through Apps: The New Ecosystem

woximedia1 Oct 31, 2012 - Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

cannonball Aug 29, 2012 - Let me elaborate on the Cannon Ball strategy through some experiences. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

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