India

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

India: Future of Digital Interaction Is Mobile [Statistics]

mobilefeatured Nov 16, 2012 - India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Comments

Mobile E-Commerce on the Rise in India [Study]

quikrindia Nov 2, 2012 - Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Comments

How to Reach TV Audience Through Apps: The New Ecosystem

woximedia1 Oct 31, 2012 - Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Comments

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group

chris-ernst-reprise-300x296 Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

cannonball Aug 29, 2012 - Let me elaborate on the Cannon Ball strategy through some experiences. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

Core Principles for Email Marketing in India

emailindia May 15, 2012 - Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

Do Billionaires Need Social Media?

billion Feb 29, 2012 - Six ways that larger-than-life business people can start using social media. Comments

In India, Social Media Is Not Always Social Enough

hubspotblogpicture Feb 22, 2012 - Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Comments

Demand-Side Platforms – Is India ready?

semmarketers Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

This Diwali, Integrate Search and Social to Boost Promotions

diwali Oct 6, 2011 - With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Comments

Yahoo Algorithm Change to Take Effect in India

agreement-image Sep 12, 2011 - Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

How Cricket's IPL Can Help Make the Digital Play by Brands Better

cricketplayer Jun 14, 2011 - Four lessons from Indian cricket brands can apply to their digital play. Comments

Emergence of Connected Viewing

nikefeatured Apr 13, 2011 - Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Comments

Faux Social

fauxsocial Mar 16, 2011 - Learn from the best and worst social marketing practices in India listed here. Comments

The New Digital Divide

digitaldivide2 Feb 8, 2011 - Agencies and marketers in India could tackle digital challenges outlined in these three ways. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

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