Marketing News & Expert Advice
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India
Mobile E-Commerce on the Rise in India [Study]
Nov 2, 2012 - Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Comments
This Diwali, Integrate Search and Social to Boost Promotions
Oct 6, 2011 -
With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India.
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Yahoo Algorithm Change to Take Effect in India
Sep 12, 2011 -
Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia.
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Most Google + Users in Asia From Singapore and India
Sep 2, 2011 -
Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise.
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How Cricket's IPL Can Help Make the Digital Play by Brands Better
Jun 14, 2011 -
Four lessons from Indian cricket brands can apply to their digital play.
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Emergence of Connected Viewing
Apr 13, 2011 -
Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising.
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Faux Social
Mar 16, 2011 -
Learn from the best and worst social marketing practices in India listed here.
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The New Digital Divide
Feb 8, 2011 -
Agencies and marketers in India could tackle digital challenges outlined in these three ways.
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Mobile Search 101: Ins and Outs of Mobile Search
Jan 31, 2011 -
Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance.
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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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The Future of Digital for Brands in 2011... And Beyond
Dec 14, 2010 -
Digital trends that will take off in 2011 – who will be the brand marketers to embrace them?
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How to Reach TV Audience Through Apps: The New Ecosystem
Oct 31, 2012 -
Marketers and agencies that represent high-end products and services should explore this channel. Here's why.
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Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Sep 28, 2012 -
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
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Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1
Aug 29, 2012 -
Let me elaborate on the Cannon Ball strategy through some experiences.
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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Aug 24, 2012 -
Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats.
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Collaborate to Grow: Leveraging Social Space Connections to Build Brands
Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments
Core Principles for Email Marketing in India
May 15, 2012 -
Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics.
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Waiting for That Year of Mobile - An Indian Perspective
Apr 24, 2012 -
With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.
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Do Billionaires Need Social Media?
Feb 29, 2012 -
Six ways that larger-than-life business people can start using social media.
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In India, Social Media Is Not Always Social Enough
Feb 22, 2012 -
Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon.
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Demand-Side Platforms – Is India ready?
Jan 26, 2012 -
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
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