India

india

The State of RTB in India

Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

Will Video Advertising in India Get Its Due Share?

starplusonlinetvshows Jul 8, 2013 - With new regulations from the Telecom Authority of India, brands can consider these three online video ad opportunities. Comments

What Marketers Can Learn From Young Mobile Users

mobilevideo Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments

What Makes a Mobile Video Ad Viral?

kitkat Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

netelixirceo1 Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

India Is Set to Raise a Toast for 2013

comscoreindiatraffic Jan 30, 2013 - Global Internet and technology giants will look at India with a special interest in 2013. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

Snapdeal on Analytics Trends in 2013 [Video]

Jan 11, 2013 - Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Comments

SapientNitro on 2013 Digital Marketing Trends in India

sapientnitro Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

2013 Mobile Trends in India [Video]

sandeepamar Jan 8, 2013 - Marketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Comments

How Pepsi and ICICI Bank Engage Users on Social [Video]

Jan 4, 2013 - Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Comments

MakeMyTrip: Localizing Social Media in a Global World [Video]

makemytripfeatured Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

SEO and the Future of Search in India [Video]

clickzconnectfeatured Dec 19, 2012 - PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Comments

Mobile Internet Monetization Opportunities and Challenges

Dec 4, 2012 - Mobile is big and in India alone, there are over 600 million connections. Comments

The Marketer's Outlook on Digital Marketing in India

tata Nov 30, 2012 - Digital is the future, but is that future here yet? Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

India: Future of Digital Interaction Is Mobile [Statistics]

mobilefeatured Nov 16, 2012 - India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Comments

Mobile E-Commerce on the Rise in India [Study]

quikrindia Nov 2, 2012 - Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Comments

How to Reach TV Audience Through Apps: The New Ecosystem

woximedia1 Oct 31, 2012 - Marketers and agencies that represent high-end products and services should explore this channel. Here's why. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...