India

cannonball

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

Aug 29, 2012 - Let me elaborate on the Cannon Ball strategy through some experiences. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

Core Principles for Email Marketing in India

emailindia May 15, 2012 - Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

Do Billionaires Need Social Media?

billion Feb 29, 2012 - Six ways that larger-than-life business people can start using social media. Comments

In India, Social Media Is Not Always Social Enough

hubspotblogpicture Feb 22, 2012 - Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Comments

Demand-Side Platforms – Is India ready?

semmarketers Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

This Diwali, Integrate Search and Social to Boost Promotions

diwali Oct 6, 2011 - With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Comments

Yahoo Algorithm Change to Take Effect in India

agreement-image Sep 12, 2011 - Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

How Cricket's IPL Can Help Make the Digital Play by Brands Better

cricketplayer Jun 14, 2011 - Four lessons from Indian cricket brands can apply to their digital play. Comments

Emergence of Connected Viewing

nikefeatured Apr 13, 2011 - Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Comments

Faux Social

fauxsocial Mar 16, 2011 - Learn from the best and worst social marketing practices in India listed here. Comments

The New Digital Divide

digitaldivide2 Feb 8, 2011 - Agencies and marketers in India could tackle digital challenges outlined in these three ways. Comments

Mobile Search 101: Ins and Outs of Mobile Search

localsearch Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

The Future of Digital for Brands in 2011... And Beyond

2011 Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

India: Search Habits of a Growing Nation

india Nov 23, 2010 - A look at how consumers in India are accessing the Internet and the most popular search categories. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...