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Mobile Search 101: Ins and Outs of Mobile Search

Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

The Future of Digital for Brands in 2011... And Beyond

2011 Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

Back to the Future: The Untapped Potential of 2.5G

laysindiacontest Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

India: Search Habits of a Growing Nation

india Nov 23, 2010 - A look at how consumers in India are accessing the Internet and the most popular search categories. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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