Marketing News & Expert Advice
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments
Indy 500 Revs Up for Instagram Promo
Jan 17, 2013 -
The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion.
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Greenpeace Seeks a New Home for Santa
Dec 24, 2012 -
The environmental organization hopes its Santa Relocation Project will spur conversations about global warming.
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Italian City Exchanges Trips for Tweets
Dec 21, 2012 -
The city is offering free trips to active social media users in exchange for content.
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Diesel Campaign Captures Bygone Era for YUK Shoe Re-Launch
Dec 6, 2012 -
In today’s always on, interconnected society, it’s rare (even almost unheard of) for a brand to take a somewhat anti-social approach to marketing. But that’s exactly what Diesel has done with a new campaign for the 20th anniversary re-launch of its...
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Cravebox Builds Brand Connection With Product Themed Boxes
Nov 28, 2012 -
With its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxes along with a slew of data-collecting and social initiatives to both engage consumers and gather...
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Are You Prepared for Visual Social Media Marketing?
Feb 12, 2013 -
Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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Oreo to Fans: Cookie or Creme?
Feb 7, 2013 -
After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate.
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Marketers React to Facebook Integration Limits
Feb 1, 2013 -
One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends...
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Marketing With Snapchat: It's Not Just for the Kids
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
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