Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie’s iden...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleA new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...
View articleSpend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo's latest repo...
View articleApp downloads worldwide are up 11% from last year, and Facebook owns the top 3 most popular apps downloaded. What marketers should know on trends in A...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleSupported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...
View articleInstagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...
View articleTop insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleGoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...
View articleNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...
View articleAdobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleThe five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleRoundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...
View articleInstagram can help your brand drive action to meet your goals. Here are eight ways on how to use Instagram more effectively to find your ROI. Read Mor...
View articleOn March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...
View articleA study of more than 21,000 people across 13 countries reveals interesting insight into how people use Instagram for more than just brand awareness. R...
View article60% of social media marketers say they lack sufficient funds to do their jobs. Ideas / examples of social strategies that work -- without breaking the...
View articleDid you know the average engagement rates for macro-influencers is 1.5%, but 4.9%+ with just 10k followers? Red flags for fake influencers. Read More...
View articleA picture of an egg beat Kylie Jenner for the most popular post on Instagram. It got 52 million likes, compared to her 18 million. What can the egg te...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleZuckerberg shared Facebook's Q4 earnings, as well as their product roadmap and plans for 2019. Here's an overview of all the key points to know. Read ...
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