Marketing News & Expert Advice
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Forever 21 Debuts Interactive Web Fashion Feature
Jun 19, 2013 - The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram. Comments
SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Mar 15, 2013 -
The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Are You Prepared for Visual Social Media Marketing?
Feb 12, 2013 -
Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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Oreo to Fans: Cookie or Creme?
Feb 7, 2013 -
After its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate.
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Marketers React to Facebook Integration Limits
Feb 1, 2013 -
One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance. The latest feud over user data comes from Facebook, which recently cut off access to its friends...
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Marketing With Snapchat: It's Not Just for the Kids
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
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Indy 500 Revs Up for Instagram Promo
Jan 17, 2013 -
The Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion.
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Greenpeace Seeks a New Home for Santa
Dec 24, 2012 -
The environmental organization hopes its Santa Relocation Project will spur conversations about global warming.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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Study: Major Brands Cling to Instagram
May 10, 2013 -
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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KFC Solicits 'Ate the Bones' Reactions
May 7, 2013 -
KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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Nike Gears Customized Shoe Campaign to Instagram Users
Apr 26, 2013 -
Nike has discovered the joys of Instagram. The sportswear maker recently began inviting users of the popular photo sharing site to take part in its NikeiD campaign, which lets users design, share and purchase customized versions of Nike gear.
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Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Apr 5, 2013 -
The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed.
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Nissan Debuts Instagram Channel
Apr 2, 2013 -
The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show.
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Understand Where You've Been and What You've Done…
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
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