They laughed when I said neuromarketing

Nov 9, 2015 - To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Comments

Social media: a revolutionary change that is impossible to ignore

les-mis-revolution Nov 5, 2015 - Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; they are staples of modern marketing. Comments

3 tips for creating compelling visual content on social media

visual-content-flickr-926890-640 Nov 4, 2015 - As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instagram to engage consumers. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

4 ways Boomerang enhances the Instagram advertising experience

man-boomerang Oct 27, 2015 - A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use it successfully. Comments

4 ways brands can tell an authentic story

authentic Oct 23, 2015 - People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Comments

And the top digital marketer in the presidential race is...

sprinters race Oct 22, 2015 - There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz. Comments

Where does social media fit in the holiday shopping season?

shutterstock-160880582 Oct 21, 2015 - Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season. Comments

Tweets of the week: from #AllDayBreakfast to #GreenPoop

mcdonald-s-alldaybreakfast-twitter Oct 9, 2015 - Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Comments

10 B2B brands that are killing it on social media

social-media-success-shutterstock-94920202 Oct 7, 2015 - Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram. Comments

The true value of social listening

we-listen-shutterstock-188309225 Oct 6, 2015 - Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer insights from diverse sources. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from... Comments

Social Content Helps Fast Food Brands Beat Stigma

Cheeseburgers Oct 1, 2015 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

eb-marketing-team Sep 30, 2015 - Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Comments

How Is UGC Changing Content Marketing?

usergeneratedcontent Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments

Getting the Most from Your Email Content

email-marketing-changes Sep 29, 2015 - Email is a vital tool in distributing content across all channels. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

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