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WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

Apr 22, 2014 - The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millennials, but the execution of a branded effort on the platform also highlights some of its challenges. Comments

Lancôme Gives Points for Social Media in New Loyalty Program

lancome-lipsticks-phone Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

clorox-ick-awards Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated... Comments

#CZLNY: Engaging Customers With Interactive Video

maybelline-big-eyes-2 Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

#CZLNY: The Power of Visual Storytelling

pure-michigan-instagram Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase the shareability of content. Comments

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

x-men-digital-makeover Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-app Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights out. Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

shoerepublic-calinna Mar 27, 2014 - The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Comments

SXSW 2014: Omnicom Digital’s CEO Talks Instagram Partnership

sxsw-l Mar 14, 2014 - Omnicom Digital's chief executive Jonathan Nelson discusses the recent deal with Instagram. He reveals why the partnership has happened, as well as how it will work. Comments

#UseYourPower: WWF Singapore Goes Digital to Boost Pledges for Earth Hour

spiderman Mar 6, 2014 - The World Wide Fund for Nature (WWF) Singapore rolls out its largest digital campaign for global environmental event Earth Hour, including a partnership with the cast of the upcoming film "The Amazing Spider-Man 2." Comments

Instagram Users Follow Amex's "CF Frost" on His Adventures

amexcffrost1 Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments

The Instagram Rule of 11

mry-instagram Jan 28, 2014 - Why is the number 11 important on Instagram? Is it the number of posts per month? The number of words you should use to describe an image? Actually, it's none of the above. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

beyonce-new-album Dec 18, 2013 - Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Comments

Instagram Direct Enables Private Messaging - Gap First to Launch Campaign Using New Capability

2013-12-12-1126 Dec 12, 2013 - Instagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retailer Gap, already utilized the new service. Comments

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

tiffany-countdown Dec 4, 2013 - The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Comments

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

snoopygram Oct 23, 2013 - New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro. Comments

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

graffiti Oct 21, 2013 - Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube influencers and bloggers. Comments

Dockers Shoppable Video Aims at Millennial Males

dockers1 Oct 17, 2013 - Dockers seeks to shed its stodgy image with a hip new clothing line and an interactive video featuring British Hip Hop Artist Tinie Tempah. Comments

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