Marketing News & Expert Advice
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Fandango Literally Wants to Make Fans Scream
Oct 3, 2013 - Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Comments
The B2B Brand's Survival Guide for the Social-Visual Revolution
Jul 9, 2013 -
This revolution isn't being televised, but it is being captured, filtered, and shared - six and 15 seconds at a time.
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Is a Picture Really Worth 1,000 Words?
Jul 5, 2013 -
It's pretty clear that anyone in publishing needs to move toward a world that is more visually driven and strategically tagged.
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Is Short the New Marketing Must?
Jul 4, 2013 -
As you plan your campaigns, think of social media services and sites in terms of the behavior they're likely to provoke, and match your content accordingly.
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Alamo's Family Games Campaign Targets CEO Moms
Jun 28, 2013 -
In a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series of highly shareable family games.
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Holiday Inn Express' Stay Smart Campaign Goes Social
Jun 28, 2013 -
The brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter.
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Let the Instagram vs. Vine Video Battle Begin!
Jun 26, 2013 -
Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second looping video from Vine has almost doubled in just two months, according to new Unruly Media data.
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Instagram Nips Vine in the Bud With Short-Form Video
Jun 21, 2013 -
Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds.
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Forever 21 Debuts Interactive Web Fashion Feature
Jun 19, 2013 -
The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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Study: Major Brands Cling to Instagram
May 10, 2013 -
About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.
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Bebe #be9to5 Campaign Reinforces Confident, Less ‘Trashy’ Image
Oct 2, 2013 -
Once considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that asks young women to share what they do during the "new 9 to 5" - 9 PM to 5 AM.
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How Fortune 500 Companies Are Using Instagram to Build Their Brands
Sep 30, 2013 -
A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram to better market your brand.
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Nesquik’s #NationalBunny EarsDay Flops
Sep 20, 2013 -
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation.
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Four Visual Social Campaigns That Riff on Tradition
Sep 20, 2013 -
Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media.
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Mellow Mushroom Engages Mobile Audience with Summer Happiness
Aug 30, 2013 -
Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base.
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Fortune 500 Companies Become More Social
Jul 29, 2013 -
A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
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Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands
Jul 23, 2013 -
Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard.
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Instagram Video: How Brands are Using Their 15 Seconds
Jul 23, 2013 -
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.
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MTV Opts for Instagram, Vine Videos to Announce VMA Nominees
Jul 17, 2013 -
MTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity.
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Instagram Now Lets You Embed Photos and Videos Across the Web
Jul 11, 2013 -
The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public content on Instagram.
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