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The Next Generation of Leaders

Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments

Social Data Boosts Brands, Even If Marketers Ignore It

social-data-understand Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success. Comments

5 Questions in 5 Minutes With Facebook

facebook-automation Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

Five Social Actions that can Help You Convert

social-data-understand Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Australia's Holden Partners With Periscope for Rugby Tweetcheers

holden-tweetcheer Jun 17, 2015 - Periscope's partnership with carmaker Holden for a rugby State of Origin Twitter campaign is giving the video live-streaming app huge exposure in Australia. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Norwegian Airline Creates Emoji URL

norwegian-airlines Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for an airplane, slot machine and money. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

Instagram Beefs Up Ad Offerings

instagram-icon-large Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Comments

Convergence Analytics Battle Brand Blind Spots on Social Media

Convergence analytics Jun 1, 2015 - Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22, 2015 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage customers. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Brands <3 Emojis

emoji May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

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