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Android Overtakes iOS for Mobile Ad Traffic

Apr 23, 2014 - Data shows more impressions from devices that are running from the Google Android operating system. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

Twitter Strengthens Ad Reach Through App-Install Ads

twitter-image-app-card-screenshots-5 Apr 18, 2014 - The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-Twitter advertising via the MoPub Marketplace. Comments

Nielsen Launches Final Test in Mobile Ad Measurement

nielsen18 Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Comments

The Natives Are Getting Restless: The Emergence of Hybrid Web Apps in Developing Mobile Experiences

native-hybrid-iphone-app Apr 9, 2014 - Developing native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing? Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

Twitter Unveils Photo-Tagging and Multi-Image Upload Tool

Twitter Logo Mar 27, 2014 - Twitter's new functionality arrives on iPhone first, with Android and Twitter.com desktop versions to follow. Comments

Google Updates Gmail iOS App to Compete With Apple Mail

google-logo-square Mar 7, 2014 - In an attempt to steal email client market share from Apple, Gmail messages on the updated iOS app will be pre-fetched and synced to improve user experience. Comments

New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon

oscar-mayer-bacon-alarm Mar 7, 2014 - Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of bacon-themed content to encourage consumers to apply for a chance to get their hands on it. Comments

Flappy Bird Stops Flapping Despite $50K Per Day Ad Rev. - Or Does It?

flappy-bird2 Feb 11, 2014 - Flappy Bird, has flown the coop. The highly popular game has disappeared from the app stores despite it generating considerable numbers in ad revenue. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Coke Toasts 2014 World Cup With Interactive Minibottles

131204-coca-fwc-memorability-ooh-mub-v01-ep-03 Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

rav4cube Oct 28, 2013 - The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Comments

LinkedIn Revamps Products, Integrates Email Workaround For iPhones

linkedin-logo Oct 25, 2013 - LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Comments

MasterCard Integrates Purchasing Technology Into Wired

shopthis2 Oct 17, 2013 - MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Comments

Urban Outfitters App Deepens Digital Connection With Customers

urbanoutfittersapp Oct 15, 2013 - Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand. Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

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