iPad

Twitter Advertising

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

Ian Carrington at SES London 2013 Feb 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

Apple Buys Social Search & Analytics Firm Topsy for $200m

twitter-search-monitoring-analytics-topsy Dec 4, 2013 - Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Comments

Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets

wolverine-1 Nov 20, 2013 - The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as the sixth movie in the franchise becomes available on digital HD. Comments

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple iPad Air and iPad Mini with Retina display Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

Saks Partners With Stylewhile for Virtual Fitting Room Experience

stylewhile Oct 24, 2013 - Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Comments

Where Are You in SoMo (Social-Mobile Marketing)?

man-using-mobile May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

wrangler-app May 30, 2013 - A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment. Comments

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

apple-logo Apr 24, 2013 - Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call... Comments

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

enhanced-campaigns Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments

Keesing Games Goes Social with Stratego

stratego Feb 5, 2013 - Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app. Comments

Apple Earnings Highlight Deeper Shift to Mobile

Apple iPhone 5 front featuring 4G and 4in screen Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

Bridging the Gap Between On-the-Go and On-the-Couch

facebook-mobile Nov 26, 2012 - Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Comments

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Apple Ipad Mini Design Slate Nov 9, 2012 - While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers. Comments

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Go Ahead, Take Away My Phone

Jul 27, 2012 - What I learned from an experiment of not using a phone or tablet device for several days. Comments

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