Marketing News & Expert Advice
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iPad
Where Are You in SoMo (Social-Mobile Marketing)?
May 31, 2013 - Learn these new techniques for integrating social and mobile. Comments
Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Aug 2, 2012 -
Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing.
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Go Ahead, Take Away My Phone
Jul 27, 2012 - What I learned from an experiment of not using a phone or tablet device for several days. Comments
Tablet Ads Perform Better with Interactivity, Says IAB UK
Jul 26, 2012 -
45% said they expect their favorite brands to advertise on tablets.
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A Growing Apple iPad Market Awaits in B-to-B, Education
Jul 25, 2012 -
Presence of iPads in Fortune 500s tripled in the past year.
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Vacationing With 2 Kids and 8+ Mobile Devices
Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments
Users Emerge As Distinct Category of Shoppers
Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
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The First Second-Screen Olympics?
Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments
The Hidden Downside of a Great User Experience
May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments
TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
May 30, 2013 -
A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity in the mobile environment.
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Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Apr 24, 2013 -
Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive Tim Cook essentially said as much as he vigorously defended the company on its latest earnings call...
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Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
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Keesing Games Goes Social with Stratego
Feb 5, 2013 -
Amsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad app.
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Apple Earnings Highlight Deeper Shift to Mobile
Jan 25, 2013 -
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.
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Bridging the Gap Between On-the-Go and On-the-Couch
Nov 26, 2012 -
Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption.
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Touchscreens Are the New Desktop
Nov 21, 2012 -
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all.
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 -
Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala.
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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers.
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U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Adapt marketing for multiple devices
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