iPad

Apple iPhone 5 front featuring 4G and 4in screen

Apple Earnings Highlight Deeper Shift to Mobile

Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

Bridging the Gap Between On-the-Go and On-the-Couch

facebook-mobile Nov 26, 2012 - Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Comments

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Apple Ipad Mini Design Slate Nov 9, 2012 - While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers. Comments

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Go Ahead, Take Away My Phone

Jul 27, 2012 - What I learned from an experiment of not using a phone or tablet device for several days. Comments

Tablet Ads Perform Better with Interactivity, Says IAB UK

iabuk-study-tablets Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

A Growing Apple iPad Market Awaits in B-to-B, Education

ipad-tessa Jul 25, 2012 - Presence of iPads in Fortune 500s tripled in the past year. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Users Emerge As Distinct Category of Shoppers

Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Insomniacs More Likely to Watch TV Online

insomniac Jun 18, 2012 - Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Comments

The First Second-Screen Olympics?

Jun 15, 2012 - The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Comments

The Hidden Downside of a Great User Experience

May 25, 2012 - User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Comments

The Tablet Experience: A Must-Have for Retailers

May 18, 2012 - Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Comments

Adobe Tool Eases iPhone Content, Social Sharing

May 15, 2012 - Condé Nast and Wenner Media have tested. Comments

NYC Magazine's Digital Makeover Includes Deals

time-out-ny Apr 10, 2012 - Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Comments

Tablets Transform Behaviors Both at Home and at Work

Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments

The Merging of Digital and 'Real Life'

Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning. Comments

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