Marketing News & Expert Advice
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iPad
The Tablet Experience: A Must-Have for Retailers
May 18, 2012 - Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Comments
Tablets and E-Reader Ownership Doubled Over Holidays
Jan 23, 2012 -
Sharp rise followed a slowdown over the fall, according to a new Pew report.
Comments
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments
2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Jan 4, 2012 -
Also, look for mobile-friendly apps and mobile optimized websites in the coming year.
Comments
Jakob Nielsen on Usability for Mobile Sites and Apps
Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments
5 Innovative Buys You Might Have Missed
Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments
How to Run Profitable Tablet-Focused PPC Search Campaigns
Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments
It's Like a Big iPad! Look for 2012 to Be the Year of the TV App
Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments
Toyota Ads Launch in Yahoo's Livestand iPad App
Nov 22, 2011 -
Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012.
Comments
Taking Tablets to Bed Changing the Way We Shop
Nov 10, 2011 -
An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks.
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New York Times Digital Chief Nisenholtz to Retire
Nov 7, 2011 -
Nisenholtz helped give the Times its reputation for digital innovation.
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Adobe Tool Eases iPhone Content, Social Sharing
May 15, 2012 - Condé Nast and Wenner Media have tested. Comments
NYC Magazine's Digital Makeover Includes Deals
Apr 10, 2012 -
Publisher partners with OpenTable, Fandango, and Audience View to offer discounts.
Comments
Tablets Transform Behaviors Both at Home and at Work
Apr 4, 2012 - The tablet shift into the work world is already here. Are you ready? Comments
The Merging of Digital and 'Real Life'
Mar 26, 2012 - Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account planning. Comments
Friskies iPad Game Pits You Versus Your Cat
Mar 15, 2012 -
A branded game in the grand tradition of using incredible technologies to do dumb things.
Comments
Apple's Updated iPad Hits Right Notes With Analysts
Mar 8, 2012 -
Company adds Retina display and 4G connectivity to tablet
Comments
What Does Apple's New iPad Mean for Marketing?
Mar 7, 2012 -
Digital marketers size up the new device.
Comments
Do Analytics Matter Anymore in Mobile?
Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments
The Other Ecosystem - Life on the Kindle Fire
Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments
Mobile Marketing: An Underutilized Ad Platform
Feb 15, 2012 -
Consider these tips to drive real-time mobile conversions in China.
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