Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend
Media

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Fr...

12y Andrew Solmssen

Attention Shoppers: Why the iPad Mini May Be the R...

While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...

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U.S. Widens Lead With Average Mobile eCPM of $1.37
Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

12y Matt Kapko

U.S. Widens Lead With Average Mobile eCPM of $1.37

Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Can...

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Ralph Lauren Embeds Brand in NY Times Olympics iPad App
Ecommerce

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

12y Matt Kapko

Ralph Lauren Embeds Brand in NY Times Olympics iPa...

Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...

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Go Ahead, Take Away My Phone
Media

Go Ahead, Take Away My Phone

12y Paul Schoknecht

Go Ahead, Take Away My Phone

What I learned from an experiment of not using a phone or tablet device for several days. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

12y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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A Growing Apple iPad Market Awaits in B-to-B, Education
Media

A Growing Apple iPad Market Awaits in B-to-B, Education

12y Matt Kapko

A Growing Apple iPad Market Awaits in B-to-B, Educ...

Presence of iPads in Fortune 500s tripled in the past year. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

12y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Users Emerge As Distinct Category of Shoppers
Automation

Users Emerge As Distinct Category of Shoppers

12y Stephanie Miller

Users Emerge As Distinct Category of Shoppers

A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

12y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

12y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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The First Second-Screen Olympics?
Marketing

The First Second-Screen Olympics?

12y Kenny Lauer

The First Second-Screen Olympics?

The Olympics is the perfect opportunity to practice collapsing distances, connecting people, and creating behavior. Read More...

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The Hidden Downside of a Great User Experience
Analytics

The Hidden Downside of a Great User Experience

12y Jack Aaronson

The Hidden Downside of a Great User Experience

User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Read More...

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The Tablet Experience: A Must-Have for Retailers
Media

The Tablet Experience: A Must-Have for Retailers

12y Melinda Krueger

The Tablet Experience: A Must-Have for Retailers

Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Read More...

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Adobe Tool Eases iPhone Content, Social Sharing
Media

Adobe Tool Eases iPhone Content, Social Sharing

12y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

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NYC Magazine's Digital Makeover Includes Deals
Media

NYC Magazine's Digital Makeover Includes Deals

12y Christopher Heine

NYC Magazine's Digital Makeover Includes Deals

Publisher partners with OpenTable, Fandango, and Audience View to offer discounts. Read More...

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Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

12y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

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The Merging of Digital and 'Real Life'
Marketing

The Merging of Digital and 'Real Life'

12y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

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Friskies iPad Game Pits You Versus Your Cat
Media

Friskies iPad Game Pits You Versus Your Cat

12y Douglas Quenqua

Friskies iPad Game Pits You Versus Your Cat

A branded game in the grand tradition of using incredible technologies to do dumb things. Read More...

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Apple's Updated iPad Hits Right Notes With Analysts
Media

Apple's Updated iPad Hits Right Notes With Analysts

12y Shaun Nichols

Apple's Updated iPad Hits Right Notes With Analyst...

Company adds Retina display and 4G connectivity to tablet Read More...

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What Does Apple's New iPad Mean for Marketing?
Media

What Does Apple's New iPad Mean for Marketing?

12y Anna Maria Virzi

What Does Apple's New iPad Mean for Marketing?

Digital marketers size up the new device. Read More...

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Do Analytics Matter Anymore in Mobile?
Media

Do Analytics Matter Anymore in Mobile?

12y Jeanniey Mullen

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect? Read More...

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The Other Ecosystem - Life on the Kindle Fire
Media

The Other Ecosystem - Life on the Kindle Fire

12y Andrew Solmssen

The Other Ecosystem - Life on the Kindle Fire

A device review of the Kindle Fire and what it means to marketers and advertisers. Read More...

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Mobile Marketing: An Underutilized Ad Platform
Asia

Mobile Marketing: An Underutilized Ad Platform

12y Chris Wieners

Mobile Marketing: An Underutilized Ad Platform

Consider these tips to drive real-time mobile conversions in China. Read More...

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Tablets and E-Reader Ownership Doubled Over Holidays
Audience

Tablets and E-Reader Ownership Doubled Over Holidays

12y Douglas Quenqua

Tablets and E-Reader Ownership Doubled Over Holida...

Sharp rise followed a slowdown over the fall, according to a new Pew report. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

12y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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2012 Trends: Rise of E-commerce in Asia Pacific [Video]
Asia

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

12y Michael Zung

2012 Trends: Rise of E-commerce in Asia Pacific [V...

Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Read More...

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Jakob Nielsen on Usability for Mobile Sites and Apps
Media

Jakob Nielsen on Usability for Mobile Sites and Apps

12y Melinda Krueger

Jakob Nielsen on Usability for Mobile Sites and Ap...

Design expert identifies top mistakes when building mobile sites and apps. Read More...

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