Marketing News & Expert Advice
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iPad
Facebook’s iPad App: No Ads For Now
Oct 10, 2011 - Social giant says there's no timetable for monetizing its new app. Comments
Beware the Native
Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments
A Tale of Three Platforms
Jul 8, 2011 - Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. Comments
Samsung Offers Smartphone to Apple Users
Jul 1, 2011 -
IPad-only campaign runs through July.
Comments
3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5
Jun 27, 2011 - Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Comments
There's No Such Thing as the Mobile Web
Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments
Marketers Still Finding Their Feet With Tablets
Jun 9, 2011 -
Tablet marketing remains in its infancy, but lessons are being learned.
Comments
Personal Digital Content: What It Means for Marketers
May 23, 2011 - Consumers are changing the way they access digital content. Marketers must change, too. Comments
Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
May 20, 2011 -
Purina taps HTML5 technology for new tablet-based experience.
Comments
Tablet Devices Eat Into Desktop, Laptop Use
May 5, 2011 - Tablet owners say devices are replacing their need for laptops and desktops. Comments
Martha Stewart Dishes on MSLO Tablet Initiatives
May 3, 2011 -
Also, Stewart is creating videos linked to product QR codes.
Comments
Americans Consuming More Internet on the Go
Oct 10, 2011 -
ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August
Comments
The Brilliance of Steve Jobs: A Tribute
Oct 7, 2011 -
The marketer, technologist, and designer influences a generation of marketers and entrepreneurs.
Comments
Video Demo: Ralph Lauren Takes Over NY Times iPad App
Sep 2, 2011 -
Wherein we play with fashion brand's lavish September sponsorship, live since yesterday.
Comments
The Evolving Retail Experience
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Tablets and Advertising: A Revolution in the Making
Aug 12, 2011 - For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Comments
Do Latinos Still Watch TV?
Aug 9, 2011 - It depends on how you define TV. Comments
Where Tablets Fit In
Aug 3, 2011 - Marketers must rethink how they approach tablet computers. Comments
The New Digital Inbox – Is Your Email Program Ready?
Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments
What's New in Behavioral Targeting for Mobile Advertising
Jul 28, 2011 - A look at the challenges and potential opportunities. Comments
Amex Launches Flipboard Campaign in New Yorker
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
Comments
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