iPad

5 Innovative Buys You Might Have Missed

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

How to Run Profitable Tablet-Focused PPC Search Campaigns

Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments

Toyota Ads Launch in Yahoo's Livestand iPad App

living-ad-scene-one-11 Nov 22, 2011 - Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Comments

Taking Tablets to Bed Changing the Way We Shop

ipad-tessa Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments

New York Times Digital Chief Nisenholtz to Retire

nisenholtz-190 Nov 7, 2011 - Nisenholtz helped give the Times its reputation for digital innovation. Comments

News Reading Up on Tablets, Revenue Not So Much

ipad-tessa Oct 25, 2011 - Consuming news on tablets is about as popular as sending and receiving email. Comments

Marketing to the Distracted Consumer

Oct 24, 2011 - Is anyone really paying attention? Comments

Facebook’s iPad App: No Ads For Now

fb-ipad Oct 10, 2011 - Social giant says there's no timetable for monetizing its new app. Comments

Americans Consuming More Internet on the Go

bb-deal-on-iphone Oct 10, 2011 - ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Comments

Steve Jobs: A Tribute

stevejobs-tribute Oct 8, 2011 - Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Comments

The Brilliance of Steve Jobs: A Tribute

stevejobs-rip Oct 7, 2011 - The marketer, technologist, and designer influences a generation of marketers and entrepreneurs. Comments

Video Demo: Ralph Lauren Takes Over NY Times iPad App

ralph-lauren Sep 2, 2011 - Wherein we play with fashion brand's lavish September sponsorship, live since yesterday. Comments

Japanese Audiences Are Moving to Smartphones and Facebook

checkins Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

The Evolving Retail Experience

Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments

Tablets and Advertising: A Revolution in the Making

Aug 12, 2011 - For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Comments

Do Latinos Still Watch TV?

Aug 9, 2011 - It depends on how you define TV. Comments

Where Tablets Fit In

Aug 3, 2011 - Marketers must rethink how they approach tablet computers. Comments

How Mobile Can Help Promote Channel Sales

budweiserfeatured Jul 29, 2011 - Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Comments

The New Digital Inbox – Is Your Email Program Ready?

Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments

What's New in Behavioral Targeting for Mobile Advertising

Jul 28, 2011 - A look at the challenges and potential opportunities. Comments

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