iPad

The Other Ecosystem - Life on the Kindle Fire

Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments

Mobile Marketing: An Underutilized Ad Platform

mobilechina Feb 15, 2012 - Consider these tips to drive real-time mobile conversions in China. Comments

Tablets and E-Reader Ownership Doubled Over Holidays

ipad-tessa Jan 23, 2012 - Sharp rise followed a slowdown over the fall, according to a new Pew report. Comments

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments

2012 Trends: Rise of E-commerce in Asia Pacific [Video]

ecommerce Jan 4, 2012 - Also, look for mobile-friendly apps and mobile optimized websites in the coming year. Comments

Jakob Nielsen on Usability for Mobile Sites and Apps

Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments

5 Innovative Buys You Might Have Missed

Dec 29, 2011 - Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Comments

How to Run Profitable Tablet-Focused PPC Search Campaigns

Dec 23, 2011 - The ubiquity of connectivity increases our opportunities as marketers to reach our target audience. Are you taking advantage of this? Comments

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments

Toyota Ads Launch in Yahoo's Livestand iPad App

living-ad-scene-one-11 Nov 22, 2011 - Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Comments

Taking Tablets to Bed Changing the Way We Shop

ipad-tessa Nov 10, 2011 - An Efficient Frontier study of 30 clients shows tablet usage accounts for half of all mobile clicks. Comments

New York Times Digital Chief Nisenholtz to Retire

nisenholtz-190 Nov 7, 2011 - Nisenholtz helped give the Times its reputation for digital innovation. Comments

News Reading Up on Tablets, Revenue Not So Much

ipad-tessa Oct 25, 2011 - Consuming news on tablets is about as popular as sending and receiving email. Comments

Marketing to the Distracted Consumer

Oct 24, 2011 - Is anyone really paying attention? Comments

Facebook’s iPad App: No Ads For Now

fb-ipad Oct 10, 2011 - Social giant says there's no timetable for monetizing its new app. Comments

Americans Consuming More Internet on the Go

bb-deal-on-iphone Oct 10, 2011 - ComScore finds mobile devices accounted for nearly 7 percent of all digital traffic in the U.S. in August Comments

Steve Jobs: A Tribute

stevejobs-tribute Oct 8, 2011 - Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Comments

The Brilliance of Steve Jobs: A Tribute

stevejobs-rip Oct 7, 2011 - The marketer, technologist, and designer influences a generation of marketers and entrepreneurs. Comments

Video Demo: Ralph Lauren Takes Over NY Times iPad App

ralph-lauren Sep 2, 2011 - Wherein we play with fashion brand's lavish September sponsorship, live since yesterday. Comments

Japanese Audiences Are Moving to Smartphones and Facebook

checkins Aug 15, 2011 - Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Comments

The Evolving Retail Experience

Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments

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