Marketing News & Expert Advice
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iPad
Greater U.S. Reach for Apple iOS Than Google Android Across Devices
Apr 26, 2011 - Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Comments
Trends to Watch in 2011
Jan 3, 2011 - Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Comments
2010: The Year of Mobile?
Dec 23, 2010 - This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Comments
'Avatar' Nails Digital Marketing, Again
Dec 2, 2010 - Webcasts, Twitter contests, interactive trailers…this is the kind of digital media consumers respond to now. Comments
Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities
Nov 18, 2010 - Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Comments
5 Challenges Facing Application Developers Today
Nov 5, 2010 - Not all obstacles are insurmountable. Comments
iPad Users More Receptive to Mobile Advertising
Nov 2, 2010 - Users of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Comments
Glenfiddich Serves Up an iPad App and a Dram
Oct 27, 2010 -
Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events.
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The Future of Reading Will Be Touch-Driven (Including E-mails)
Oct 11, 2010 - The day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Comments
Rivals Beat Apple to iAd-like Executions on iPad
Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments
What Happens When You Lose Everything Except E-mail?
Sep 27, 2010 - In the world of mobile Internet, you need to make sure your e-mails can be easily found, read, and remembered. Comments
Why Is the Television Business Determined to Destroy Itself?
Apr 21, 2011 - Apps could save the traditional television business, but only if the industry gets out of its own way. Comments
A Tale of Two Publishers
Apr 8, 2011 - Learn from two very different publishers with very different results: The Daily and The Huffington Post. Comments
How I Learned to Stop Worrying and Love 'The Daily'
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
The Mobile Magic Wand
Mar 11, 2011 - A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Comments
The Confluence of Mobile, Location, Social, and Group
Mar 3, 2011 - And the implications and impact on integrated marketing. Comments
Understanding the iPad
Feb 24, 2011 -
A look at who is using the popular device and the trouble with the iAd.
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News Corp. Experiments With Ad Sales for 'The Daily'
Feb 16, 2011 -
Sales team courts advertisers as iPad publication ducks behind a pay wall.
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iPad – The Form Factor for Mobile Commerce
Feb 15, 2011 - How social plays a big role and how you can make your e-commerce tablet-friendly. Comments
The Future of Publishing and Advertising
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
Crispin Porter + Bogusky Pairs With Bonnier for New Tablet Ad Formats
Jan 19, 2011 -
Companies team to explore new creative ad formats for tablet devices such as the iPad.
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