iPad

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How Mobile Can Help Promote Channel Sales

Jul 29, 2011 - Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Comments

The New Digital Inbox – Is Your Email Program Ready?

Jul 28, 2011 - 5 tips for creating better emails now that your messages compete with tweets and posts. Comments

What's New in Behavioral Targeting for Mobile Advertising

Jul 28, 2011 - A look at the challenges and potential opportunities. Comments

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Beware the Native

Jul 14, 2011 - A dose of reality for the world of multi-platform, transmedia marketing. Comments

A Tale of Three Platforms

Jul 8, 2011 - Three key types of optimizations and realizations to create marketing programs that cater to the experience from which the content is being digested. Comments

Samsung Offers Smartphone to Apple Users

samsung-smarphone Jul 1, 2011 - IPad-only campaign runs through July. Comments

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

Jun 27, 2011 - Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Comments

There's No Such Thing as the Mobile Web

Jun 23, 2011 - As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Comments

Marketers Still Finding Their Feet With Tablets

ipad-tessa Jun 9, 2011 - Tablet marketing remains in its infancy, but lessons are being learned. Comments

Personal Digital Content: What It Means for Marketers

May 23, 2011 - Consumers are changing the way they access digital content. Marketers must change, too. Comments

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

friskiescat May 20, 2011 - Purina taps HTML5 technology for new tablet-based experience. Comments

Tablet Devices Eat Into Desktop, Laptop Use

May 5, 2011 - Tablet owners say devices are replacing their need for laptops and desktops. Comments

Martha Stewart Dishes on MSLO Tablet Initiatives

martha-stewart May 3, 2011 - Also, Stewart is creating videos linked to product QR codes. Comments

Take a Tablet for Your Marketing

May 2, 2011 - 5 tablet marketing tactics. Comments

Medialets Unveils Mobile Rich Media Ad Creation Tool

medialetsadblueprint Apr 26, 2011 - Self-service tool intended to streamline mobile ad campaign execution for Android and iOS. Comments

Greater U.S. Reach for Apple iOS Than Google Android Across Devices

Apr 26, 2011 - Though Android powers more smartphones, Apple's reach is boosted by iPod and iPad. Comments

Why Is the Television Business Determined to Destroy Itself?

Apr 21, 2011 - Apps could save the traditional television business, but only if the industry gets out of its own way. Comments

A Tale of Two Publishers

Apr 8, 2011 - Learn from two very different publishers with very different results: The Daily and The Huffington Post. Comments

The Effect of 'Media Variation'

ipadasia1 Apr 1, 2011 - The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Comments

How I Learned to Stop Worrying and Love 'The Daily'

Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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