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10 Tips for Designing a Web Page That Looks Great and Ranks High

Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

Web Analytics: JavaScript vs. Web Log

Jul 13, 2012 - Which analytic tools are you using for your website? Comments

E-mail Marketing - Chinese New Year Clean Up

yearofrabbit Feb 1, 2011 - Are you guilty of these bad email practices? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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