The dawn of sustainable ad practices

Oct 16, 2015 - It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising? Comments

The Role of the Modern Day Web Analyst

analyst Sep 1, 2015 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

Web Analytics: JavaScript vs. Web Log

Jul 13, 2012 - Which analytic tools are you using for your website? Comments

E-mail Marketing - Chinese New Year Clean Up

yearofrabbit Feb 1, 2011 - Are you guilty of these bad email practices? Comments

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2015 Holiday Email Guide

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Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.