Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan
Mobile

Coffee, doughnuts and Big Data: Q+A with Dunkin' Donuts VP Sherrill Kaplan

6y Mike O'Brien

Coffee, doughnuts and Big Data: Q+A with Dunkin' D...

Naturally, loyalty is hugely important to Dunkin’ Donuts, which, despite its name, mostly sells coffee. We spoke with Kaplan about what inspired DD Pe...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers
Mobile

[Study] Capitalizing on "mobile moments" is the key to connecting with cons...

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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How 4 travel brands are using AI for a better experience
AI & Automation

How 4 travel brands are using AI for a better experience

6y Mike O'Brien

How 4 travel brands are using AI for a better expe...

When you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...

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The next generation of digitized airlines: Three brands on transformation in travel
Digital Transformation

The next generation of digitized airlines: Three brands on transformation i...

7y Chris Camps

The next generation of digitized airlines: Three b...

ClickZ were at the annual Aviation Festival last week, hearing about how the travel & aviation industries are handling digital disruption. Day 2 k...

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What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines
Marketing

What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Air...

8y Yuyu Chen

What Twitter marketers can learn from JetBlue, Emi...

What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO
Conference Coverage

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Dr Pepper Crosses All Platforms with Social Media Influencers
Social

Dr Pepper Crosses All Platforms with Social Media Influencers

9y Mike O'Brien

Dr Pepper Crosses All Platforms with Social Media ...

Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into so...

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Is Your Brand Experience Strong Enough?
Marketing

Is Your Brand Experience Strong Enough?

9y Tessa Wegert

Is Your Brand Experience Strong Enough?

As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. R...

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Airlines Embrace Storytelling and Social in New Campaigns
Marketing

Airlines Embrace Storytelling and Social in New Campaigns

10y Tessa Wegert

Airlines Embrace Storytelling and Social in New Ca...

In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...

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Smile, You’re on Social Media
Social

Smile, You’re on Social Media

10y Bob Cargill

Smile, You’re on Social Media

Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and e...

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Web Science and Rocket Design
Asia

Web Science and Rocket Design

12y Nic Tinworth

Web Science and Rocket Design

Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred ap...

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19 Brands Get New Twitter Pages in Time For Holidays
Social

19 Brands Get New Twitter Pages in Time For Holidays

12y Christopher Heine

19 Brands Get New Twitter Pages in Time For Holida...

Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Read More...

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Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics
Marketing

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

12y Augustine Fou

Digital Is a Philosophy: A New Looking Glass for C...

Get a fresh perspective on search, social media, and mobile marketing. Read More...

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JetBlue Picks Rokkan for Digital
Marketing

JetBlue Picks Rokkan for Digital

13y Zachary Rodgers

JetBlue Picks Rokkan for Digital

Assignment spans mobile, social, and the all-important e-commerce channel. Read More...

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5 Ways to Integrate Stories Into Your Social Media Marketing
Actionable Analysis

5 Ways to Integrate Stories Into Your Social Media Marketing

14y Heidi Cohen

5 Ways to Integrate Stories Into Your Social Media...

Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...

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