What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

Nov 18, 2015 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Dr Pepper Crosses All Platforms with Social Media Influencers

dr-pepper-can Jun 23, 2015 - Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Comments

Is Your Brand Experience Strong Enough?

experience Jun 18, 2015 - As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Comments

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Web Science and Rocket Design

websitedesign May 10, 2012 - Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred approach. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

Dec 8, 2011 - Get a fresh perspective on search, social media, and mobile marketing. Comments

JetBlue Picks Rokkan for Digital

jetblue Sep 1, 2011 - Assignment spans mobile, social, and the all-important e-commerce channel. Comments

5 Ways to Integrate Stories Into Your Social Media Marketing

Aug 23, 2010 - Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Comments

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