Finger lickin’... bad?
Advertising & Promotion

Finger lickin’... bad?

2y Gareth Platt

Finger lickin’... bad?

How KFC turned threat into opportunity by suspending its iconic slogan Read More...

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Five marketing myths debunked for 2019
Content

Five marketing myths debunked for 2019

5y Alex Jones

Five marketing myths debunked for 2019

Busting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce
Ecommerce

Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?
Leadership

Attention seeking announcements: Is causing a stir on social always a smart...

6y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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[Study] 95% of marketers are banking on live video this year
Content

[Study] 95% of marketers are banking on live video this year

6y Mike O'Brien

[Study] 95% of marketers are banking on live video...

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...

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Brands and blockchain: How Walmart, Burger King and De Beers are snuggling up to decentralization
Blockchain

Brands and blockchain: How Walmart, Burger King and De Beers are snuggling ...

6y Mike O'Brien

Brands and blockchain: How Walmart, Burger King an...

We often talk about blockchain in a speculative way, but brands like Walmart, Amazon and Burger King are already embracing the technology. Diamond pow...

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What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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How brands like KFC use innovative O2O strategies in China
Asia

How brands like KFC use innovative O2O strategies in China

8y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Tweets of the Week: Holidays for lovers, presidents, winos
Social Media

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

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How WeChat Wallet has kept QR codes alive in China
Asia

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however... WTF?
Acquisition

Ads of the week: KFC, Oreo and Coca-Cola make us smile. Björn Borg, however...

8y Jordan Willard

Ads of the week: KFC, Oreo and Coca-Cola make us s...

Here's a round-up of ads released this week from KFC, Oreo, Coca-Cola, and Björn Bourg. Read More...

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Digital people on the move: Pizza Hut hires new CMO
Marketing

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

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Tweets of the week: from #AllDayBreakfast to #GreenPoop
Asia

Tweets of the week: from #AllDayBreakfast to #GreenPoop

9y Sophie Loras

Tweets of the week: from #AllDayBreakfast to #Gree...

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Read More...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down
Social

Tweets of the Week: Brands Cracked Up as Facebook Was Down

9y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Tweets of the Week: Sharks Take Over Twitter
Asia

Tweets of the Week: Sharks Take Over Twitter

9y Sophie Loras

Tweets of the Week: Sharks Take Over Twitter

#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...

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Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

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KFC Offers Alipay Mobile Payments to Chinese Customers
Asia

KFC Offers Alipay Mobile Payments to Chinese Customers

9y Sophie Loras

KFC Offers Alipay Mobile Payments to Chinese Custo...

KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...

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