Jan 13, 2015 - Employing the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure from them. Comments
Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments
Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments
Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments
Apr 22, 2013 - A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT