Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments
Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments
Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments
Apr 22, 2013 - A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.