Apr 4, 2011 - CPG brand says two-day campaign generated 10 million impressions. Comments
Mar 28, 2011 - CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Comments
Mar 9, 2011 - Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Comments
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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