Oct 9, 2012 - Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands. Comments
Apr 25, 2012 - CPG exec dishes on mobile strategy and Shopkick. Comments
Apr 9, 2012 - Spanish-language Timeline addresses diverse countries of origin. Comments
Feb 13, 2012 - CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams. Comments
Oct 18, 2011 - Giant Eagle wants CPG sales to soar with help from mobile app. Comments
Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments
May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments
May 10, 2011 - Agencies respond as festival prepares to honor impact of creative work. Comments
Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments
Apr 4, 2011 - CPG brand says two-day campaign generated 10 million impressions. Comments
Mar 28, 2011 - CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Comments
Mar 9, 2011 - Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Comments
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