Kraft Foods

Campaign and Site Partnerships With Extra Value

May 19, 2011 - As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. Comments

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

cannes-lions-orange May 10, 2011 - Agencies respond as festival prepares to honor impact of creative work. Comments

Kraft Brings Back 'Real Women of Philadelphia'

realwomen Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

mac-cheesetv Apr 4, 2011 - CPG brand says two-day campaign generated 10 million impressions. Comments

Kraft to Put Tweet in TV Ad Tonight

mac-cheesetv Mar 28, 2011 - CPG giant focuses on Twitter to promote "Macaroni & Cheese" brand. Comments

Kraft Collides With Bovine Blog Post on Twitter

mac-cheese2 Mar 9, 2011 - Foodie site's unflattering Promoted Tweet puts a damper on a fun-oriented Kraft campaign. Comments

What Part of Free Didn't You Understand?

Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments

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