Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments
Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments
Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments
Nov 18, 2010 - Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Comments
Oct 25, 2010 - Skincare brand joins the Gap as one of the first advertisers to test the group-buying platform nationwide. Comments
Jul 29, 2010 - "Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT