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Pixability Announces Programmatic YouTube Media Buying Platform

Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

L'Oreal's Viral Model Experiment - A Sign of the Future of Digital Marketing or a Warning Sign?

l-oreal-world-cup Jul 28, 2014 - When L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargained for. Is this grassroots way of casting unknowns in campaigns the future of digital marketing? Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

An Interview With Google's Kaushik: See. Think. Do.

digital-marketing Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments

Apple Signs Brands for European iAd Launch

nissaniad Nov 18, 2010 - Renault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Comments

The Body Shop Runs National 'Groupon' via eBay

groupon Oct 25, 2010 - Skincare brand joins the Gap as one of the first advertisers to test the group-buying platform nationwide. Comments

L'Oreal Sponsors Beauty Channel on YouTube

youtube-loreal Jul 29, 2010 - "Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Comments

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