Multivariate Testing: Parametric Data Analysis
Acquisition

Multivariate Testing: Parametric Data Analysis

13y Idris Nagri

Multivariate Testing: Parametric Data Analysis

Optimize your landing page by analyzing your multivariate data with parametric data analysis. Read More...

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Valuing Conversions: How You Count Matters
Acquisition

Valuing Conversions: How You Count Matters

13y Idris Nagri

Valuing Conversions: How You Count Matters

Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Read More...

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Organic Search Traffic Data: Are You Looking at the Right Numbers?
Asia

Organic Search Traffic Data: Are You Looking at the Right Numbers?

13y Idris Nagri

Organic Search Traffic Data: Are You Looking at th...

Consider these five key points to understand and optimise your search data. Read More...

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Marketing Landing Pages to Non-Humans
Asia

Marketing Landing Pages to Non-Humans

13y Idris Nagri

Marketing Landing Pages to Non-Humans

Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance....

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Getting a Reaction From Online Video
Marketing

Getting a Reaction From Online Video

13y Idris Nagri

Getting a Reaction From Online Video

The science of online video that generates leads and sales. Read More...

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Variations on a Theme: Making Measurable Website Changes
Acquisition

Variations on a Theme: Making Measurable Website Changes

13y Idris Nagri

Variations on a Theme: Making Measurable Website C...

If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Read ...

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Online Forms and the Greedy Marketer
Acquisition

Online Forms and the Greedy Marketer

13y Idris Nagri

Online Forms and the Greedy Marketer

Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Read More...

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Probability Theory for Landing Page Testing
Acquisition

Probability Theory for Landing Page Testing

13y Idris Nagri

Probability Theory for Landing Page Testing

A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Read More...

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Three Tips to Improve Your Quality Score
Asia

Three Tips to Improve Your Quality Score

13y Anna Chan

Three Tips to Improve Your Quality Score

Linking to your Facebook Fan Page might not be a good idea. Here's why. Read More...

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Understanding Path to Purchase: Art of Landing Consumers
Asia

Understanding Path to Purchase: Art of Landing Consumers

13y Idris Nagri

Understanding Path to Purchase: Art of Landing Con...

Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...

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Marketers, What You Don't Know About Bounce Rates May Hurt You
Analytics

Marketers, What You Don't Know About Bounce Rates May Hurt You

13y Idris Nagri

Marketers, What You Don't Know About Bounce Rates ...

Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Read More...

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Limitations of Personas in Landing Page Testing
Acquisition

Limitations of Personas in Landing Page Testing

14y Idris Nagri

Limitations of Personas in Landing Page Testing

The elements, advantages, and drawbacks of personas used in usability testing. Read More...

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Don't Hurt Their Feelings
Analytics

Don't Hurt Their Feelings

14y Idris Nagri

Don't Hurt Their Feelings

When measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...

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