lead generation

content-marketing-dashboard

Agency Professionals: Metrics for Your Personal Success Dashboard

Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

london-great-names-for-great-britain Feb 25, 2015 - The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Comments

4 Key Steps to Developing an Effective Lead Management Process

leads-shutterstock-165694019 Feb 23, 2015 - Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

4 Key Tips to Successfully Implementing Marketing Automation Technology

marketing-automation-graphic Feb 3, 2015 - Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Comments

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

When Is the Right Time to Pass a Lead to Sales?

leads-shutterstock-165694019 Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process easier for both teams. Comments

Increase Qualified Leads With These 3 Digital Marketing Tactics

leads-shutterstock-165694019 Dec 8, 2014 - These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. Comments

How Should SaaS Companies Measure Lead Source ROI?

roi-increase Dec 1, 2014 - Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments

3 Steps to Improving Your Lead Generation Landing Pages

leads-shutterstock-165694019 Nov 12, 2014 - Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Comments

How Much for a New Customer?

old-calculator Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead. Comments

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

3 Approaches for Personalizing Content on Your Website

content-personalization Oct 10, 2014 - Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

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