Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments
Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments
Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing those leads with information that's useful to them. Comments
Feb 24, 2014 - Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the hands of the right operator. Comments
Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments
Jan 24, 2014 - In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization. Comments
Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments
Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments
Nov 12, 2013 - Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Comments
Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments
Oct 8, 2013 - Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Comments
Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments
Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments
Nov 2, 2010 - Online marketers must possess a sales mindset. Here's a six-point checklist. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
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