lead generation

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Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

oversell-shutterstock-175074830 Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments

Why a Small Athletic Sportswear Company Doesn’t Want Customers

leads-shutterstock-165694019 Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing those leads with information that's useful to them. Comments

Smart Marketing Automation

automation-shutterstock-136061006 Feb 24, 2014 - Marketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the hands of the right operator. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

Twitter Adds Cards Analytics to Brands Courtship Arsenal

twitter-screen Jan 24, 2014 - In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization. Comments

4 Tips to Effectively Measure B2B Demand Generation Campaigns

b2bchalkboard Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments

How to Nurture Leads from Twitter

johnleenov1 Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

judic-111213 Nov 12, 2013 - Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Comments

How to Win with Twitter Lead Gen Cards: Part I

110513-jlee Nov 8, 2013 - B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Comments

Share the Love - Lead Nurturing Basics

customers Oct 8, 2013 - Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

Social Marketing Is Lead Generation

socialmarketingasia1 Mar 22, 2011 - Social media is ideal for lead generation in B2B; here are three reasons why. Comments

Key Principles of Sales Management on the Internet

sales Nov 2, 2010 - Online marketers must possess a sales mindset. Here's a six-point checklist. Comments

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