lead generation

Funnel

Single View of the Funnel vs. Single Funnel

Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

5 Content Marketing FAILS! You’re Probably Making

stamp-fail Aug 19, 2014 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts. Comments

Competitive Review, the Path to Imitation

advertising-path-forward Aug 3, 2014 - Focusing on your competitors' strategies will only lead to imitation and mediocrity. Instead, marketers should take a risk and take the path toward innovation and success. Comments

Retention vs. Acquisition - and the Winner Is…

customer-relationship Jul 20, 2014 - Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer base. Comments

Study Finds Marketers Can't Measure Business Value of Content Marketing

content Jul 18, 2014 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their content marketing campaigns? Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

Survey Says: Automated Emails Outperform Manual Counterparts

resultsautomation Jul 16, 2014 - A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's time for all marketing teams to employ an automated approach. Comments

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

online-video-1 Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase your lead generation. Comments

Acing Your Back-to-School Strategy

back-2-school Jul 7, 2014 - The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns. Comments

Content Marketing Is Within Reach for Small Teams

content-marketing-within-reach Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

marketing-game-plan Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to their playbooks, have focused conversations with their teammates, and begin the second half with a... Comments

4 Technologies That Improve Marketing Performance

marketing-performance Jun 9, 2014 - Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the question, "How can I improve my performance?" Comments

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

free-advertising May 30, 2014 - There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion. Comments

Marketing Automation Best Practices: Advanced Level

automation-shutterstock-136061006 May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

Digital Marketers Are Salespeople, Too

sales-marketing-aligned May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

Boost Lead Quality With These 7 Easy Content Marketing Tactics

content-shutterstock-153628586 May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

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