Strike while the iron is hot: increasing call connects with marketing automation
Automation

Strike while the iron is hot: increasing call connects with marketing autom...

8y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

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Content marketing and SEO: the questions B2B marketers should ask
Search

Content marketing and SEO: the questions B2B marketers should ask

8y Som Puangladda

Content marketing and SEO: the questions B2B marke...

It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narr...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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4 tips for growing your email list with opt-in
Advanced Email Marketing

4 tips for growing your email list with opt-in

8y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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4 steps to creating your best webinar ever
Marketing

4 steps to creating your best webinar ever

8y Robin Neifield

4 steps to creating your best webinar ever

Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...

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The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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An Email Marketer's Guide to Smart Automation
Automation

An Email Marketer's Guide to Smart Automation

9y Guest

An Email Marketer's Guide to Smart Automation

Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...

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The Ultimate Marketing Plan: Revisited
Asia

The Ultimate Marketing Plan: Revisited

9y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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Sales Is the New Marketing: 7 Ways to Embrace It
Automation

Sales Is the New Marketing: 7 Ways to Embrace It

9y Stephanie Miller

Sales Is the New Marketing: 7 Ways to Embrace It

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...

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Should Marketing Adapt to Sales or Sales Adapt to Marketing?
Automation

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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Amazon Goes Local With Home Services
Local

Amazon Goes Local With Home Services

9y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

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59% of B2B Fortune 500 Companies Use Marketing Automation
Automation

59% of B2B Fortune 500 Companies Use Marketing Automation

9y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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4 Tactics to Improve Google Display Network Lead Quality
Display Advertising

4 Tactics to Improve Google Display Network Lead Quality

9y Michelle Morgan

4 Tactics to Improve Google Display Network Lead Q...

The Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...

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Agency Professionals: Metrics for Your Personal Success Dashboard
Actionable Analysis

Agency Professionals: Metrics for Your Personal Success Dashboard

9y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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British Attractions Given Mandarin Makeovers to Lure Chinese Visitors
Asia

British Attractions Given Mandarin Makeovers to Lure Chinese Visitors

9y Sophie Loras

British Attractions Given Mandarin Makeovers to Lu...

The U.K.'s most iconic spots have been given Chinese names in a digital campaign aimed at luring China's 100 million outbound tourists. Read More...

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4 Key Steps to Developing an Effective Lead Management Process
Automation

4 Key Steps to Developing an Effective Lead Management Process

9y Chad Ruff

4 Key Steps to Developing an Effective Lead Manage...

Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...

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Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads
Analytics

Using Web Analytics to Identify Critical Behaviors in Converting Prospects ...

9y Mark Ryan

Using Web Analytics to Identify Critical Behaviors...

Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Read More...

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4 Key Tips to Successfully Implementing Marketing Automation Technology
Automation

4 Key Tips to Successfully Implementing Marketing Automation Technology

9y Kevin Miller

4 Key Tips to Successfully Implementing Marketing ...

Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion
Automation

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

9y Chad Ruff

Remarket Lead Nurture: Maximize Lead Acquisition &...

By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...

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When Is the Right Time to Pass a Lead to Sales?
Automation

When Is the Right Time to Pass a Lead to Sales?

9y Kevin Miller

When Is the Right Time to Pass a Lead to Sales?

There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...

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Increase Qualified Leads With These 3 Digital Marketing Tactics
Marketing

Increase Qualified Leads With These 3 Digital Marketing Tactics

9y Jasmine Sandler

Increase Qualified Leads With These 3 Digital Mark...

These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve y...

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How Should SaaS Companies Measure Lead Source ROI?
Automation

How Should SaaS Companies Measure Lead Source ROI?

9y Christian Nahas

How Should SaaS Companies Measure Lead Source ROI?

Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...

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3 Opportunities for Marketing Automation Providers in 2015
Automation

3 Opportunities for Marketing Automation Providers in 2015

9y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season
Email

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

9y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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