Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...
View articleAnd nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...
View articleWe create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...
View articleLead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...
View articleClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...
View articleBy successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleBy deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleAs sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...
View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
View articleLike many things in life, timing is essential to a successful nurture marketing program. Read More...
View articleThe world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...
View articleBeyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...
View articleLead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleThere's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...
View articleBy combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleEven B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...
View articleAutomation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...
View articleA look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...
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