Lead nurturing


Localization is FXCM's key to success in Asia

Nov 3, 2015 - New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

Content Through the Marketing Funnel

funnel-rainbow Aug 13, 2015 - LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. Comments

How To Optimize Buyer Journeys with Nurture Programs

customerjourney May 26, 2015 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand. Comments

Sales Is the New Marketing: 7 Ways to Embrace It

sales-equals-marketing May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

sales-marketing-aligned Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

Timing Is Everything in Nurture Marketing

timing-is-everything Mar 31, 2015 - Like many things in life, timing is essential to a successful nurture marketing program. Comments

59% of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-136061006 Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly? Comments

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments

4 Key Steps to Developing an Effective Lead Management Process

leads-shutterstock-165694019 Feb 23, 2015 - Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Comments

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

leads-shutterstock-154962107 Jan 26, 2015 - By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with leads. Comments

When Is the Right Time to Pass a Lead to Sales?

leads-shutterstock-165694019 Jan 7, 2015 - There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process easier for both teams. Comments

The 5 Must-Have Emails for Marketing Automation

shutterstock-105905384 Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies? Comments

3 Opportunities for Marketing Automation Providers in 2015

marketing-automation-graphic Nov 20, 2014 - If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology. Comments

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

holiday-season-at-work Nov 20, 2014 - Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Comments

5 Reasons Sales Teams Should Embrace Marketing Automation

automation-shutterstock-87320653 Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sales team and the bottom line. Comments

How Deep Can Marketing Automation Go Into Your CRM?

shutterstock-159960029 Nov 11, 2014 - A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Comments

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

shutterstock-159960029 Oct 20, 2014 - Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

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