How should you share content for lead nurturing?

Digital Marketing How should you share content for lead nurturing?

3y Isabelle Papoulias

How should you share content for lead nurturing?

Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read More...

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95% of B2B marketers consider demand creation strategy to be successful

Digital Marketing 95% of B2B marketers consider demand creation strategy to be successful

5y Jacqueline Dooley

95% of B2B marketers consider demand creation stra...

And nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then s...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

6y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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Five tools to automate lead nurturing in sales

Five tools to automate lead nurturing in sales

6y Tereza Litsa

Five tools to automate lead nurturing in sales

Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and ...

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Four tips for kickstarting your marketing automation activities

Four tips for kickstarting your marketing automation activities

7y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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Friends and foes: using sales to help fail-proof your marketing automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Killing Google’s brand one phone call at a time

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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5 strategies that guarantee digital marketing success

5 strategies that guarantee digital marketing success

8y Ellen Valentine

5 strategies that guarantee digital marketing succ...

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...

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Strike while the iron is hot: increasing call connects with marketing automation

Strike while the iron is hot: increasing call connects with marketing automation

8y Kevin Miller

Strike while the iron is hot: increasing call conn...

By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...

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Localization is FXCM's key to success in Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Facebook Lead Ads opens up to all advertisers

Facebook Lead Ads opens up to all advertisers

8y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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Content Through the Marketing Funnel

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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How To Optimize Buyer Journeys with Nurture Programs

How To Optimize Buyer Journeys with Nurture Programs

9y Kevin Miller

How To Optimize Buyer Journeys with Nurture Progra...

Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...

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Sales Is the New Marketing: 7 Ways to Embrace It

Sales Is the New Marketing: 7 Ways to Embrace It

9y Stephanie Miller

Sales Is the New Marketing: 7 Ways to Embrace It

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...

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Should Marketing Adapt to Sales or Sales Adapt to Marketing?

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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Timing Is Everything in Nurture Marketing

Timing Is Everything in Nurture Marketing

9y Kevin Miller

Timing Is Everything in Nurture Marketing

Like many things in life, timing is essential to a successful nurture marketing program. Read More...

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59% of B2B Fortune 500 Companies Use Marketing Automation

59% of B2B Fortune 500 Companies Use Marketing Automation

9y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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4 Ways to Rally Around a Marketing Program

4 Ways to Rally Around a Marketing Program

9y Ellen Valentine

4 Ways to Rally Around a Marketing Program

Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...

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4 Key Steps to Developing an Effective Lead Management Process

4 Key Steps to Developing an Effective Lead Management Process

9y Chad Ruff

4 Key Steps to Developing an Effective Lead Manage...

Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

9y Chad Ruff

Remarket Lead Nurture: Maximize Lead Acquisition &...

By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...

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When Is the Right Time to Pass a Lead to Sales?

When Is the Right Time to Pass a Lead to Sales?

9y Kevin Miller

When Is the Right Time to Pass a Lead to Sales?

There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...

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The 5 Must-Have Emails for Marketing Automation

The 5 Must-Have Emails for Marketing Automation

9y Mathew Sweezey

The 5 Must-Have Emails for Marketing Automation

By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...

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3 Opportunities for Marketing Automation Providers in 2015

3 Opportunities for Marketing Automation Providers in 2015

9y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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4 B2B Tips You Can’t Afford to Ignore This Holiday Season

4 B2B Tips You Can’t Afford to Ignore This Holiday Season

9y Steve Denner

4 B2B Tips You Can’t Afford to Ignore This Holiday...

Even B2B marketers shouldn't ignore the holidays, so here are four tips to ensure your seasonal marketing is the best it can be. Read More...

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5 Reasons Sales Teams Should Embrace Marketing Automation

5 Reasons Sales Teams Should Embrace Marketing Automation

9y Stephanie Miller

5 Reasons Sales Teams Should Embrace Marketing Aut...

Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...

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How Deep Can Marketing Automation Go Into Your CRM?

How Deep Can Marketing Automation Go Into Your CRM?

9y Kevin Miller

How Deep Can Marketing Automation Go Into Your CRM...

A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...

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