Lead nurturing

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7 Lead Nurturing Strategies for Modern Marketers

Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign. Comments

A Marketer’s Guide to Mobile Conquesting

mobile-conquesting Apr 2, 2014 - Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great tools for reminding your existing customers why they should choose you again and again. Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

8 Steps to a Rock-Solid Inbound Marketing Plan

business-plan-1 Mar 27, 2014 - To build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable goals and getting specific. Comments

Nurture Marketing: Improving on the Heart of Marketing Automation

nurture-marketing Mar 26, 2014 - Here are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and effectiveness of your marketing department. Comments

Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

oversell-shutterstock-175074830 Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for your efforts based on the channel and your relationship with the prospect. Comments

Marketing Automation and Olympic Figure Skating: Why Arbitrary Opinions Are the Enemy

automation-shutterstock-136061006 Mar 4, 2014 - There are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are lead scoring and nurture marketing. Comments

Why a Small Athletic Sportswear Company Doesn’t Want Customers

leads-shutterstock-165694019 Feb 27, 2014 - Small business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing those leads with information that's useful to them. Comments

A Template for Killer Content Marketing Campaigns

shutterstock-147422858 Feb 26, 2014 - Many marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best friend for driving leads in your content marketing strategy. Comments

Sales Nurturing Campaigns Exposed

leads-shutterstock-154962107 Feb 20, 2014 - With sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive more revenue with the same headcount and budget. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

5 Keys to Sales and Marketing Alignment

shutterstock-144078886 Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation can help. Comments

Achieving Right Time, Right Message in Email Marketing and Beyond

targets Dec 16, 2013 - Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've made to their own systems in 2013. Comments

3-2-1 Nurturing Technique for Lead Generation

shutterstock-154962107 Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown. Comments

How to Nurture Leads from Twitter

johnleenov1 Nov 26, 2013 - In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured. Comments

Share the Love - Lead Nurturing Basics

customers Oct 8, 2013 - Customers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Comments

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