5 Entrepreneurs Told Me Why CRM Is So Darn Complicated
Automation

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

9y Ramon Ray

5 Entrepreneurs Told Me Why CRM Is So Darn Complic...

Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...

View article
Single View of the Funnel vs. Single Funnel
Automation

Single View of the Funnel vs. Single Funnel

10y Christian Nahas

Single View of the Funnel vs. Single Funnel

There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...

View article
4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers
Automation

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

10y Ramon Ray

4 Simple Ways Smart Companies Track and Nurture Cr...

Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
When It Comes to Events, Define Your Purpose and ROI First
Marketing

When It Comes to Events, Define Your Purpose and ROI First

10y Christian Nahas

When It Comes to Events, Define Your Purpose and R...

When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...

View article
Everything You Need to Know About Finding and Nurturing Leads
Automation

Everything You Need to Know About Finding and Nurturing Leads

10y Ben Plomion

Everything You Need to Know About Finding and Nurt...

A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...

View article
Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill
Automation

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

View article
5 Content Marketing FAILS! You’re Probably Making
Marketing

5 Content Marketing FAILS! You’re Probably Making

10y Luke Summerfield

5 Content Marketing FAILS! You’re Probably Making

There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...

View article
Sales and Marketing Alignment: Is Everyone Rowing Together?
Automation

Sales and Marketing Alignment: Is Everyone Rowing Together?

10y Ellen Valentine

Sales and Marketing Alignment: Is Everyone Rowing ...

Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress pro...

View article
Why Marketing Automation Makes Sense Now
Automation

Why Marketing Automation Makes Sense Now

10y Stephanie Miller

Why Marketing Automation Makes Sense Now

Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...

View article
Letting Your Leads Choose Their Own Adventure With Dynamic CTAs
Automation

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

10y Mathew Sweezey

Letting Your Leads Choose Their Own Adventure With...

By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue d...

View article
LinkedIn Acquires Bizo to Boost B2B Marketing
Marketing

LinkedIn Acquires Bizo to Boost B2B Marketing

10y Yuyu Chen

LinkedIn Acquires Bizo to Boost B2B Marketing

The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...

View article
When It Comes to Audience Engagement, Webinars Still Reign Supreme
Automation

When It Comes to Audience Engagement, Webinars Still Reign Supreme

10y Kevin Miller

When It Comes to Audience Engagement, Webinars Sti...

When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement bett...

View article
Retention vs. Acquisition - and the Winner Is…
Asia

Retention vs. Acquisition - and the Winner Is…

10y Ohad Hecht

Retention vs. Acquisition - and the Winner Is…

Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...

View article
5 Tactics to Boost the Quality of Your Inbound Marketing Leads
Media

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

10y Luke Summerfield

5 Tactics to Boost the Quality of Your Inbound Mar...

Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your cont...

View article
Survey Says: Automated Emails Outperform Manual Counterparts
Automation

Survey Says: Automated Emails Outperform Manual Counterparts

10y Ellen Valentine

Survey Says: Automated Emails Outperform Manual Co...

A new study shows that automated email messages achieve higher open and click-through rates than their manual counterparts. With that in mind, it's ti...

View article
When Lifecycle Messaging Goes All Wrong
Email

When Lifecycle Messaging Goes All Wrong

10y Kara Trivunovic

When Lifecycle Messaging Goes All Wrong

As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and underst...

View article
Email Marketers Need to Do More to Nurture Leads [Study]
Data insights

Email Marketers Need to Do More to Nurture Leads [Study]

10y Yuyu Chen

Email Marketers Need to Do More to Nurture Leads [...

A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...

View article
Utilizing BIME to Integrate and Visualize Web Analytics Data
Analytics

Utilizing BIME to Integrate and Visualize Web Analytics Data

10y Mark Ryan

Utilizing BIME to Integrate and Visualize Web Anal...

A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...

View article
It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?
Marketing

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Wi...

10y Ellen Valentine

It’s Halftime: How Are You Adjusting Your Digital ...

It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...

View article
Building Relationships Beyond 140 Characters
Automation

Building Relationships Beyond 140 Characters

10y Christian Nahas

Building Relationships Beyond 140 Characters

As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...

View article
Marketing Automation Best Practices: Advanced Level
Automation

Marketing Automation Best Practices: Advanced Level

10y Mathew Sweezey

Marketing Automation Best Practices: Advanced Leve...

The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...

View article
Digital Marketers Are Salespeople, Too
Asia

Digital Marketers Are Salespeople, Too

10y Ohad Hecht

Digital Marketers Are Salespeople, Too

As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...

View article
Are You Trapped in a Marketing Hamster Wheel?
Automation

Are You Trapped in a Marketing Hamster Wheel?

10y Ellen Valentine

Are You Trapped in a Marketing Hamster Wheel?

Marketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...

View article
The 1 Thing Smart Companies Do to Focus on Hot Leads
Automation

The 1 Thing Smart Companies Do to Focus on Hot Leads

10y Ramon Ray

The 1 Thing Smart Companies Do to Focus on Hot Lea...

Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...

View article
Collaboration, Communication, and Culture
Automation

Collaboration, Communication, and Culture

10y Christian Nahas

Collaboration, Communication, and Culture

Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...

View article
Marketing Automation Best Practices: Intermediate Level
Automation

Marketing Automation Best Practices: Intermediate Level

10y Mathew Sweezey

Marketing Automation Best Practices: Intermediate ...

A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...

View article
Marketing Automation Best Practices: For the Beginner
Automation

Marketing Automation Best Practices: For the Beginner

10y Mathew Sweezey

Marketing Automation Best Practices: For the Begin...

In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...

View article