Storytelling or Telling Stories? Why Authenticity Rules

Sep 10, 2015 - These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Comments

Tweets of the Week: U.S. Open and Star Wars Lead the Way

us-open Sep 4, 2015 - This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Comments

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun. Comments

Brands Make the Most of the Oscars on Social

oscars-shutterstock-124201903 Feb 23, 2015 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns. Comments

From The Lego Movie, Lessons in Building the Ultimate Branded Content

lego-poster Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist without them, and yet nothing about the experience reads "ad." Comments

Lego Launches Social Network for Fans, ReBrick

lego-blue-dino Jan 25, 2012 - Lets members bookmark favorite Lego creations from elsewhere on the web. Comments

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