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From The Lego Movie, Lessons in Building the Ultimate Branded Content

Feb 27, 2014 - "The Lego Movie" is a hit because it wasn't treated as branded content. The product and brand are so interwoven with the film that it couldn't exist without them, and yet nothing about the experience reads "ad." Comments

Lego Launches Social Network for Fans, ReBrick

lego-blue-dino Jan 25, 2012 - Lets members bookmark favorite Lego creations from elsewhere on the web. Comments

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