Localization

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How to Manage Facebook Pages as a Multi-Unit Brand

Sep 17, 2014 - If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence. Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

shutterstock-163296683 Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

4 Steps for Localizing Your Social Media Approach

localizing-social-media Aug 20, 2014 - Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company. Comments

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily... Comments

Google Targets Local With Latest Algorithm Update

Localized Search Aug 8, 2014 - Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make the algorithm work for their businesses. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Tap Into the "Big Data" Power of Search

search-marketing-1 Jul 28, 2014 - Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts. Comments

Old Tricks, New Dogs

dog-tricks Jul 25, 2014 - While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years. Comments

5 Ways to Move the Needle: What I Learned During the World Cup

move-the-needle Jul 22, 2014 - The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's biggest sporting event can teach you. Comments

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

local Jul 18, 2014 - When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Mobile Targeting Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

mixed mobiles Jun 2, 2014 - Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate. Comments

How to Speak Your Customers' Language With Localized Websites

live-chat May 12, 2014 - While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize for an international audience. Comments

LinkedIn Adds Language Targeting and Personalized Page Feeds

linkedin-language-preference May 6, 2014 - LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by providing more local content and conversations. Comments

Local Misdirection - Would You Give a Customer a Wrong Address?

local-search-marketing May 5, 2014 - While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Comments

Local Innovation - What's the Next Big Thing?

local-innovation Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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