Localization

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Standing Out in the Crowd With Local Search

Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

MakeMyTrip: Localizing Social Media in a Global World [Video]

makemytripfeatured Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

jcrewfeatured Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

Tips and Advice on Localizing Your Business for Asian Markets

Nov 1, 2012 - With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Comments

Relationships and Localisation: The Key to Understanding Email Marketing in China

relationships Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments

To Localise or Not to Localise, That Shouldn't Be the Question

tokoyorushasia Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

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