localization

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

May 26, 2015 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews. Comments

Taco Bell Japan Entry Shows Importance of Localization

taco-bell-logo May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across the Asia Pacific region. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

Local Optimizations for the Apple Watch

Apple Watch will be available from 29 April May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

Choosing the Right Localization Partner

localization-global Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization. Comments

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

argentina-flag Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

Amazon Goes Local With Home Services

amazon logo Apr 6, 2015 - Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

Little Fanfare as Yahoo Leaves China

yahoo-logo-purple-1 Mar 23, 2015 - The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Comments

4 Tips for a Global E-Commerce Strategy

global-strategy-e-commerce Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

YP Data Helps National Brands Go Local

yp Jan 27, 2015 - YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search on desktop and vice versa. Comments

3 Areas to Master in 2015 for National Brands Marketing Locally

Localized Search Jan 12, 2015 - What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Comments

TapSense Launches First Ads for Apple Watch

apple-watch-ad Jan 5, 2015 - San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad experience tailored to wearables. Comments

The Dynamic Detection and Redirection Impact on Global SEO

connectivity-global-network Jan 1, 2015 - The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - and why should we care? Comments

Common Mistakes When Translating a Website

shutterstock-208347706-translation Dec 18, 2014 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

Your Car Now Makes Local – Mobile

volvo-yelp Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go? Comments

How Important Is a Translator for an International Digital Marketing Strategy?

global-translation Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

Global Search Marketing Myths and Best Practices

connectivity-global-network-2 Oct 29, 2014 - Many companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into consideration. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

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