Localization

local-innovation

Local Innovation - What's the Next Big Thing?

Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search. Comments

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Localized Search Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

International SEO Tips – What Are the Game Changing Factors?

seo-analytics Mar 18, 2014 - It's time to refresh the key action items or best practices for International search engine optimization. Comments

SXSW 2014: Mobile Saturday - Location-Based Marketing

burby-panel-sxsw14 Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments

The Art of WHERE

mobile-map-shutterstock-120085516 Mar 12, 2014 - Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the market, need to focus on to better harness location. Comments

Avoid These 6 Common Mistakes in Global Marketing

cokeline Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing your own global strategy. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

Deliver Value to Your Global Markets Through Search Best Practices

International SEO Localization Jan 23, 2014 - In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Comments

Bridging Digital & Physical – The Potential of Leveraging Beacons

local Jan 21, 2014 - The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology. Comments

Localization Does Not Stand Alone in Marketing

map-pin-london Jan 16, 2014 - Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to get the job done. Comments

2014 Local Marketing Checklist

black-friday-checklist Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

Dear Santa: A Google Wishlist for Local Marketers

santaonlaptop Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

StreetFight Summit: In Local Marketing, How Close is Close Enough?

fight-9-9 Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist Kristin Kovner shares insight from the StreetFight Summit. Comments

Standing Out in the Crowd With Local Search

tokyostreet Aug 6, 2013 - Consider these three ways to claim your local search result's real estate. Comments

How You Can Benefit From Multilingual Video SEO

online-video Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

MakeMyTrip: Localizing Social Media in a Global World [Video]

makemytripfeatured Dec 31, 2012 - Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and local audience. Comments

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

jcrewfeatured Nov 26, 2012 - As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Comments

Tips and Advice on Localizing Your Business for Asian Markets

Nov 1, 2012 - With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Comments

Relationships and Localisation: The Key to Understanding Email Marketing in China

relationships Jul 8, 2011 - Global email standard rules don't apply in China; here's how you should localise for the market. Comments

To Localise or Not to Localise, That Shouldn't Be the Question

tokoyorushasia Mar 28, 2011 - It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Comments

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