As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleIf the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleMicro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleMobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...
View articleTo keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...
View articleToday, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...
View articleThe user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligni...
View articleGoogle recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleOnline recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
View articleGoogle's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleCtrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...
View articleOpening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleIn this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleFragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...
View articleHyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
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