Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?
Local

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobi...

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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The Old Adage Is True: It’s All About Location, Location, Location
Media

The Old Adage Is True: It’s All About Location, Location, Location

10y Anna Bager

The Old Adage Is True: It’s All About Location, Lo...

When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...

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Foursquare to Charge for Location-Based Data
Social

Foursquare to Charge for Location-Based Data

10y Yuyu Chen

Foursquare to Charge for Location-Based Data

The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...

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Google I/O: Better-Connected World, Greater Advertising
Display Advertising

Google I/O: Better-Connected World, Greater Advertising

10y David Fagin

Google I/O: Better-Connected World, Greater Advert...

The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...

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What Foursquare’s Swarm App Means for Businesses
Marketing

What Foursquare’s Swarm App Means for Businesses

10y Angie Pascale

What Foursquare’s Swarm App Means for Businesses

The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...

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Local Misdirection - Would You Give a Customer a Wrong Address?
Local

Local Misdirection - Would You Give a Customer a Wrong Address?

10y Gregg Stewart

Local Misdirection - Would You Give a Customer a W...

While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...

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Reddit Adds Location Targeting to Promoted Posts
Display Advertising

Reddit Adds Location Targeting to Promoted Posts

10y Lisa Lacy

Reddit Adds Location Targeting to Promoted Posts

The platform says this will make promoted posts more relevant to its users. Read More...

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"Location" Is the New Adjacency – But Not a Complete Strategy
Media

"Location" Is the New Adjacency – But Not a Complete Strategy

10y Paul Bremer

"Location" Is the New Adjacency – But Not a Comple...

While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...

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A Marketer’s Guide to Mobile Conquesting
Media

A Marketer’s Guide to Mobile Conquesting

10y Shannon E. Denison

A Marketer’s Guide to Mobile Conquesting

Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...

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7 Real-World Lessons From Beacons
Asia

7 Real-World Lessons From Beacons

10y Erik Hallander

7 Real-World Lessons From Beacons

As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beac...

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iBeacon – Has "Minority Report" Finally Arrived?
Asia

iBeacon – Has "Minority Report" Finally Arrived?

10y Stephen Hay

iBeacon – Has "Minority Report" Finally Arrived?

iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...

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7 Days Through Google Glass: The Experience
Search

7 Days Through Google Glass: The Experience

10y Benjamin Spiegel

7 Days Through Google Glass: The Experience

For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...

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SXSW 2014: Mobile Saturday - Location-Based Marketing
Local

SXSW 2014: Mobile Saturday - Location-Based Marketing

10y Jason Burby

SXSW 2014: Mobile Saturday - Location-Based Market...

A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...

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Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth
Ecommerce

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

10y Lisa Lacy

Duracell Video Asks Cold Canadian Bus Passengers t...

A new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...

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The Art of WHERE
Media

The Art of WHERE

10y Joe Laszlo

The Art of WHERE

Everyone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...

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Websites Need to Become as Personalized as Email
Automation

Websites Need to Become as Personalized as Email

10y Jon Miller

Websites Need to Become as Personalized as Email

We are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...

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The Power of Location-Based Offers and Relevance
Local

The Power of Location-Based Offers and Relevance

10y Jason Burby

The Power of Location-Based Offers and Relevance

Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...

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Unlocking the Treasures of Conquesting
Media

Unlocking the Treasures of Conquesting

10y Shannon E. Denison

Unlocking the Treasures of Conquesting

By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...

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The Ultimate Mobile Push Provider Scorecard
Community Management

The Ultimate Mobile Push Provider Scorecard

10y Michael Della Penna

The Ultimate Mobile Push Provider Scorecard

This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adap...

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American Eagle to Deploy Shopkick’s ShopBeacon in February
Marketing

American Eagle to Deploy Shopkick’s ShopBeacon in February

10y Lisa Lacy

American Eagle to Deploy Shopkick’s ShopBeacon in ...

The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...

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Bridging Digital & Physical – The Potential of Leveraging Beacons
Local

Bridging Digital & Physical – The Potential of Leveraging Beacons

10y Jason Burby

Bridging Digital & Physical – The Potential of Lev...

The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...

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The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
Search

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

10y Benjamin Spiegel

The Next Wave in Shopper Marketing: Micro-Location...

iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...

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Authenticity Through Mobile Marketing
Local

Authenticity Through Mobile Marketing

11y Jason Burby

Authenticity Through Mobile Marketing

As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...

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Hotels and Resorts - Isolated Experiences in Need of Social Awakening
Social

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

11y Himanshu Sareen

Hotels and Resorts - Isolated Experiences in Need ...

Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...

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Local SEO Strategy for the Multi-Location Marketer
Local

Local SEO Strategy for the Multi-Location Marketer

11y Andrew Beckman

Local SEO Strategy for the Multi-Location Marketer

It's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...

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3 Questions to Ask Your Local Search Optimization Specialist
Search

3 Questions to Ask Your Local Search Optimization Specialist

11y Aubrey Beck

3 Questions to Ask Your Local Search Optimization ...

How do you make sure that your business shows up when people run searches based on their location? Read More...

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New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers
Local

New Orleans 'Follow Your NOLA' Campaign Seeks Adventurous Travelers

11y Mary Lisbeth D'Amico

New Orleans 'Follow Your NOLA' Campaign Seeks Adve...

A new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Read More...

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