Macy's

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The Top Technologies You Need to Juice Your Post-Holiday Sales

Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

Spotlight On: Jennifer Kasper, Macy's

shutterstock-153911642 Oct 8, 2014 - The group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

in-store-shopping Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base. Comments

Groupon Adds In-Store Coupons to Its Freebie Offers

groupon-macy-s Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Promo

american-rag-all-access-we-the-kings-5mb-highres Feb 27, 2014 - The Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital content from bands like We The Kings. Comments

American Eagle to Deploy Shopkick’s ShopBeacon in February

shopkick-shopbeacon Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments

Macy’s Gives Busy Mobile Consumers Scan and Shop Technology

macy-s-star-gifts Nov 18, 2013 - Macy's has integrated visual recognition technology into its Star Gifts app. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Social Buzz Finds Shoppers Psyched for Holidays

gifts-presents-christmas Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Macy's Builds 'Social' Community for Customers

macy-staradvisor Apr 3, 2012 - In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Kidz Bop Launches Social Brand Pages With HarperCollins

kidzbop1 Sep 14, 2011 - Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Comments

Can Shopping Cart Abandonment Predict Online Buying Behavior?

Sep 13, 2011 - Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Comments

Glam Media Rolls Out Mobile Ad Offering

glam-mobile Aug 17, 2011 - Lexus and Macy's among launch brands in effort to rival Apple. Comments

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

equinoxart May 17, 2011 - Equinox purchases two months of display ads. Comments

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