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Social Buzz Finds Shoppers Psyched for Holidays

Susan Kuchinskas  |  Ad Industry Metrics

Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Christopher Heine  |  Social Media

Is Facebook Marketing Behind Macy's Online Sales Jump?

macys May 5, 2011 - Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Comments

Christopher Heine  |  Display Advertising

Macy's 'Flower Show' Blossoms on HopStop, Foursquare

macys Mar 30, 2011 - Retailer purchases takeover ads for six markets while adding a dash of geo-social. Comments

Christopher Heine  |  Social Media

Want This Facebook Offer? Better 'Like' Us First

oscarmeyer Jan 31, 2011 - Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?" Comments

Lisa Lacy  |  Social Media

Macy's Goes Big With 'Makeover' Campaign on Facebook

macys-2 Jan 12, 2011 - Campaign propels brand's Facebook page well past 1 million "likes." Comments

Kate Kaye  |  Social Media

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

Anna Maria Virzi  |  Social Media

Macy's Builds 'Social' Community for Customers

macy-staradvisor Apr 3, 2012 - In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community. Comments

Christopher Heine  |  Social Media

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Christopher Heine  |  Social Media

Facebook Face-off: Macy's And Target Score Early Holiday Wins

holidaysshoppingmobilereport Nov 30, 2011 - Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Comments

Anna Maria Virzi  |  Mobile

Marketers Get Primed for a Mobile Future

Oct 3, 2011 - Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes. Comments

Kate Kaye  |  Social Media

Kidz Bop Launches Social Brand Pages With HarperCollins

kidzbop1 Sep 14, 2011 - Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine. Comments

Charles Nicholls  |  Strategies

Can Shopping Cart Abandonment Predict Online Buying Behavior?

Sep 13, 2011 - Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances. Comments

Jack Marshall  |  Mobile

Glam Media Rolls Out Mobile Ad Offering

glam-mobile Aug 17, 2011 - Lexus and Macy's among launch brands in effort to rival Apple. Comments

Tessa Wegert  |  Media Buying

What's New in Lifestyle Publications

Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments

Christopher Heine  |  Display Advertising

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

equinoxart May 17, 2011 - Equinox purchases two months of display ads. Comments

Janice Diner  |  Social Commerce

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

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