Marketing News & Expert Advice
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Macy's
Macy's Builds 'Social' Community for Customers
In Star Advisor program, retailer offers $5 monthly reward to active participants of its online community.
Facebook Updates Pages, Allowing Brands to Have a History
Coke, Walmart, Hyundai, and others are launch partners.
Facebook Face-off: Macy's And Target Score Early Holiday Wins
Retailers appear to be clobbering JCPenney and Kohl's for social engagement.
Marketers Get Primed for a Mobile Future
Marketers working with Verizon Wireless, IBM, Macy's, and Siemens take different routes.
Kidz Bop Launches Social Brand Pages With HarperCollins
Kids music powerhouse has integrated with brands like Macy's and ConAgra's Kid Cuisine.
Can Shopping Cart Abandonment Predict Online Buying Behavior?
Study shows 48 percent of "serial abandoners" return to make a purchase under certain circumstances.
Glam Media Rolls Out Mobile Ad Offering
Lexus and Macy's among launch brands in effort to rival Apple.
What's New in Lifestyle Publications
One site delivers a beauty high and the other, a sweet experience.
Fitness Chain Targets Bike-Minded New Yorkers on HopStop
Equinox purchases two months of display ads.
F-Commerce, the Arrival of the Facebook Consumer
Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook.
Is Facebook Marketing Behind Macy's Online Sales Jump?
Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing.
Macy's 'Flower Show' Blossoms on HopStop, Foursquare
Retailer purchases takeover ads for six markets while adding a dash of geo-social.
Want This Facebook Offer? Better 'Like' Us First
Oscar Meyer, Bud Light, and Macy's require users to "Like" their brand before participating in a promotion. Are marketers diluting their "likes?"
Macy's Goes Big With 'Makeover' Campaign on Facebook
Campaign propels brand's Facebook page well past 1 million "likes."
How Top Retailers Used Twitter on Black Friday
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
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