What's the difference between UX and UI?
Insights

What's the difference between UX and UI?

8y Mike O'Brien

What's the difference between UX and UI?

User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...

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Seven of our favorite stats of the week
Ad Industry Metrics

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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20 mobile commerce terms you may not know, but probably should
Mobile

20 mobile commerce terms you may not know, but probably should

8y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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#GivingTuesday reflects the changing landscape of online fundraising
Social

#GivingTuesday reflects the changing landscape of online fundraising

8y Yuyu Chen

#GivingTuesday reflects the changing landscape of ...

#GivingTuesday harnesses the power of social media, demonstrating that online sharing has become a crucial motivator for making a charitable donation....

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

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Ignorance: the cornerstone of the ad blocking issue
Display Advertising

Ignorance: the cornerstone of the ad blocking issue

8y Mike O'Brien

Ignorance: the cornerstone of the ad blocking issu...

Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

9y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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Where does social media fit in the holiday shopping season?
Social

Where does social media fit in the holiday shopping season?

9y Mike O'Brien

Where does social media fit in the holiday shoppin...

Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Twitter Develops Audience Platform for Better Engagements and Video Views
Social

Twitter Develops Audience Platform for Better Engagements and Video Views

9y Yuyu Chen

Twitter Develops Audience Platform for Better Enga...

Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...

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Rise Of the Authenticators
Marketing

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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How Shoes.com Became Visually Searchable
Search

How Shoes.com Became Visually Searchable

9y Mike O'Brien

How Shoes.com Became Visually Searchable

When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...

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Does Instagram Outshine Pinterest?
Social

Does Instagram Outshine Pinterest?

9y Yuyu Chen

Does Instagram Outshine Pinterest?

With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Read More...

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VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture
Marketing

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

9y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

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Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?
Marketing

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

9y Yuyu Chen

Will Facebook Pose a Threat to Amazon and Google w...

Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Marketing

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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Pinterest Rolls Out Buyable Pins for iPhone and iPad
Social

Pinterest Rolls Out Buyable Pins for iPhone and iPad

9y Emily Alford

Pinterest Rolls Out Buyable Pins for iPhone and iP...

Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...

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Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast
Display Advertising

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

9y Mike O'Brien

Macy's and Whole Foods Bring Ad Powered Car Chargi...

In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...

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Pinterest to Add Buy Button for Revenue Generation
Social

Pinterest to Add Buy Button for Revenue Generation

9y Yuyu Chen

Pinterest to Add Buy Button for Revenue Generation

Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...

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Tweets of Week: Memorial Day, Burgers, and Biscuits
Social

Tweets of Week: Memorial Day, Burgers, and Biscuits

9y Emily Alford

Tweets of Week: Memorial Day, Burgers, and Biscuit...

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...

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AmEx to Launch First Multi-Brand Loyalty Program
Ecommerce

AmEx to Launch First Multi-Brand Loyalty Program

9y Mike O'Brien

AmEx to Launch First Multi-Brand Loyalty Program

American Express is partnering with brands like Macy's, AT&T, ExxonMobil, and Hulu for Plenti, an upcoming loyalty program that works across a variety...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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GM Puts Local Search in the Driver's Seat With AtYourService
Ecommerce

GM Puts Local Search in the Driver's Seat With AtYourService

9y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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Bloomingdale's Focuses on Instagram Community With New Holiday Campaign
Ecommerce

Bloomingdale's Focuses on Instagram Community With New Holiday Campaign

9y Mike O'Brien

Bloomingdale's Focuses on Instagram Community With...

The Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...

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