marketing automation

shades-of-gray

Agencies, Vendors, and the Gray Areas of Programmatic

Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing vendors counter-productive for marketers. Comments

Content and Analytics: A Strategic Combination

advanced-analytics Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

Customer service Sep 18, 2014 - Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

Email Newsletters: Work Smarter, Not Harder

emailcampaign Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to produce an email newsletter. Comments

Fox Takes Leap Into Programmatic

foxtv Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

What Is an ESP?

email-tricks Sep 11, 2014 - Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud? Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

4 Ways Predictive Technology Makes Your Life Easier

advertising-words Aug 22, 2014 - Advancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in which predictive technology can make a marketer's life easier. Comments

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available. Comments

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

Sales and Marketing Alignment: Is Everyone Rowing Together?

rowing-alignment Aug 13, 2014 - Sales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress prospects. Comments

Why Marketing Automation Makes Sense Now

automation-shutterstock-136061006 Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales. Comments

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

linkedin-logo Aug 11, 2014 - Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to up their game to stay in the race? Comments

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

choose-your-own-adventure-1 Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue down the sales funnel on their own, instead of being forced into it. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

Creativity and Connection

shutterstock-157130189 Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital marketing industry? Comments

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