A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...
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View articleCross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
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View articleThe need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...
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View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleHow well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleBy deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketin...
View articleFor successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleIf expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...
View articleThe increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...
View articleStephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleMarketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...
View articleThe efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleWhen is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...
View articleEmail automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at...
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