Lessons in Content Creation From 5 Brand Tumblrs
Marketing

Lessons in Content Creation From 5 Brand Tumblrs

9y Tessa Wegert

Lessons in Content Creation From 5 Brand Tumblrs

These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...

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McDonald's Revamps "I'm Lovin' It" With New Video Ad
Media

McDonald's Revamps "I'm Lovin' It" With New Video Ad

9y Mike O'Brien

McDonald's Revamps "I'm Lovin' It" With New Video ...

As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...

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Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

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McDonald's Experiments With Geo-Marketing in Georgia
Local

McDonald's Experiments With Geo-Marketing in Georgia

9y Mike O'Brien

McDonald's Experiments With Geo-Marketing in Georg...

As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...

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VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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Twitter's Digits Ditches Passwords
Media

Twitter's Digits Ditches Passwords

9y Emily Alford

Twitter's Digits Ditches Passwords

Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...

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Pixability Announces Programmatic YouTube Media Buying Platform
Media

Pixability Announces Programmatic YouTube Media Buying Platform

9y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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What Marketers Can Learn From McDonald's "Millennial Problem"
Marketing

What Marketers Can Learn From McDonald's "Millennial Problem"

10y Emily Alford

What Marketers Can Learn From McDonald's "Millenni...

McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunic...

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Apple Pay to Revolutionize Digital Payment Solutions
Ecommerce

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Video Ads Are "Taking Over" Spotify
Media

Video Ads Are "Taking Over" Spotify

10y Emily Alford

Video Ads Are "Taking Over" Spotify

Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...

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Meow Mix Taps Nostalgia in Jingle Remix Effort
Ecommerce

Meow Mix Taps Nostalgia in Jingle Remix Effort

10y Lisa Lacy

Meow Mix Taps Nostalgia in Jingle Remix Effort

Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?
Marketing

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Automotive

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?
Social

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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5 Marketing Tips I Learned in London
Marketing

5 Marketing Tips I Learned in London

10y Kristin Kovner

5 Marketing Tips I Learned in London

Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...

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McDonald’s Brings AR App to World Cup Masses
Media

McDonald’s Brings AR App to World Cup Masses

10y Lisa Lacy

McDonald’s Brings AR App to World Cup Masses

The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...

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Show, Don’t Tell: The Rise of Visual-Based Content
Asia

Show, Don’t Tell: The Rise of Visual-Based Content

10y Andy Radovic

Show, Don’t Tell: The Rise of Visual-Based Content

As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...

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Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement
Social

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engage...

10y Stephanie Miller

Wherefore Art Thou Manners? Internet Trolls Are a ...

Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deepe...

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Twitter Brand Relevance and the Evolution of the Hashtag
Marketing

Twitter Brand Relevance and the Evolution of the Hashtag

10y Tessa Wegert

Twitter Brand Relevance and the Evolution of the H...

As hashtags become more mainstream, there lies before marketers an opportunity to amplify their use of hashtags to make brand interactions more appeal...

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Cultural Commentary Creates Winning Twitter Campaigns
Marketing

Cultural Commentary Creates Winning Twitter Campaigns

10y Tessa Wegert

Cultural Commentary Creates Winning Twitter Campai...

Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...

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McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi
Social

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

10y Lisa Lacy

McDonald’s and Olympic Athletes Ask Fans to Send #...

Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Read More...

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McDonald’s Tries Out 'McD' Coupon App in Select Markets
Marketing

McDonald’s Tries Out 'McD' Coupon App in Select Markets

10y Lisa Lacy

McDonald’s Tries Out 'McD' Coupon App in Select Ma...

The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...

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Spotify Inks Major Launch Advertisers As It Expands Into Asia
Asia

Spotify Inks Major Launch Advertisers As It Expands Into Asia

11y Adaline Lau

Spotify Inks Major Launch Advertisers As It Expand...

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Asia

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

11y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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McDonald's Shamrock Shake Inspires Fan Tile Generator
Marketing

McDonald's Shamrock Shake Inspires Fan Tile Generator

11y Lisa Lacy

McDonald's Shamrock Shake Inspires Fan Tile Genera...

McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...

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McDonald's Addresses Twitter Critics
Social

McDonald's Addresses Twitter Critics

11y Christopher Heine

McDonald's Addresses Twitter Critics

Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Read More...

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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Marketing

Reinvention and Controversy Surround Olympic Content Marketing Efforts

12y Juan Martinez

Reinvention and Controversy Surround Olympic Conte...

This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent thei...

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