Measurement

mobile-measurement

Mobile Measurement: Let's Clear the Air(waves)

Jul 29, 2013 - Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an opportunity to understand its rich potential. Comments

The Importance of CPM in Yield

cpm Jul 29, 2013 - In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized. Comments

Mobile Metrics: What a Difference a Year Makes!

mobile-measurement Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments

How to Convince Your Boss That Your Marketing Team Has Intangible Value

business-people Jul 16, 2013 - Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments. Comments

IAB, MMA, and MRC Set New Standard for Quality Ad Metrics With Revised Mobile Guidelines

mobile-measurement Jul 15, 2013 - Last week the IAB, MMA, and MRC finalized their measurement guidelines for Mobile Application and Mobile Web advertising. Comments

Analytics, It's All in the Mind

human-brain Jul 11, 2013 - The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership. Comments

Triggering Unruly Emotions Key to Video Sharing

unruly-video Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments

6 Digital Metrics You Should Be Watching

mobile-measurement Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. Comments

Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

cmo-test Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact on that elusive marketing ROI. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

online-campaign-ratings Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Leveraging the Revenue Value of Your Email List

email-tricks Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

Ideas for Getting Started With Measurement Planning

analytics-planning Jun 10, 2013 - As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the difference. Comments

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

fatfinger May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

Start Listening: Why Testing Alone Isn't the Answer

listening May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

The Key to More Successful Email Campaigns: Time

realtime May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

Marketing 'Moneyball'

moneyball2 Apr 25, 2013 - What if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Comments

Finding the ROI in Social Media: No Silver Bullet

silver-bullet Apr 24, 2013 - Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands. Comments

Are the Analysts Getting Closer to the C-Suite?

business-people Apr 18, 2013 - The new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across everything. Comments

Mobile Email - Metrics and Quick Wins

mobile-email Mar 20, 2013 - With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Comments

Tips for Marketers Selecting a Digital Agency

red-flags Feb 28, 2013 - Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Comments

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