Measurement

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Overcoming the Challenges That Digital Media Businesses Face

Dec 5, 2012 - A discussion with Jed Simon, CEO of FastPay, about the challenges of attracting audiences and monetizing them. Comments

My Prediction: Prediction Is Going to Be Hot in 2013

prediction Nov 29, 2012 - Don't do predictive; use predictive to solve particular problems. Comments

What Measurement Tools Are Best for Your Brand

community-influence-pyramid Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

It's Not an Exact Science

histogram Nov 15, 2012 - Machine learning and big data heavy lifting do not depend on certainty, but on approximations. Comments

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

The Evolving Location Measurement Industry

location-based Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics firm Placed. Comments

4 Out of 10 Consumers Use Local Search Once a Day

local-search2 Oct 30, 2012 - YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search. Comments

The Year of Mobile…Measurement

mobile-measurement Oct 26, 2012 - Declaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere for marketing and advertising. Comments

Understanding Digital Influence and How to Engage

influence Oct 26, 2012 - A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh realities of the digital influencer world. Part one in a three-part series. Comments

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

chart8-socialmedia1 Oct 25, 2012 - Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Comments

The Argument for a Content Audit Your Marketing Team Never Made

audit Oct 25, 2012 - Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Comments

Shut Down Your Website

shut-down Oct 22, 2012 - If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Comments

Just One Thing

cowboy Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

Quantifying the ROI of Social Media Product Promotion

roi-target Oct 16, 2012 - How can you prove the success across your product engagement strategy? Comments

Email Advertising Still Delivers Productive Ad Results

isolated-laptop Oct 16, 2012 - With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Comments

A/B Testing Done Right...and Wrong

testing Oct 15, 2012 - How can marketers prove the value of their display campaign to the CMO or CEO? Comments

We're Done Experimenting With Experimentation

human-brain Oct 11, 2012 - Three new analytics tools that are well worth your attention as they focus on the management of analysts. Comments

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

cannonball1 Aug 30, 2012 - Six actionable tips on how to succeed in digital. Comments

Simplify and Win!

Aug 27, 2012 - Three steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Comments

Olympics Comedown

usainbolt Aug 23, 2012 - Some great data analysis ideas we can take away from the London Olympics. Comments

Connect the Dots: Goals to Metrics to Compensation

cash-for-being-productive Aug 16, 2012 - Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Comments

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