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Google Signs $100M Upfront Deal With Magna

Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

boshot Jan 17, 2014 - For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Comments

An Interactivity Call to Arms

yahoo-cube Jan 16, 2014 - Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation in their campaigns. Comments

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Lenovo K800 Intel Atom smartphone video Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Figures cut out of paper showing collaboration Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

Last Year Was About Content, But 2014 Will Be the Year of the Story

doverealbeauty Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

clickz-table Jan 6, 2014 - We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submission forward. Comments

A Secret Weapon for Content Publishers in 2014: Rival IQ

2014-01-05-1527 Jan 6, 2014 - Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis. Comments

Media Sales & Buying Relationship Building: Common Sales Faux Pas

handshake-business-family-southeast-asia Dec 17, 2013 - Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side. Comments

Don't Tell Your Brand Story Without Display Ads

tessa-wegert-2 Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door. Comments

How to Master Blogging Even If You Suck at Writing

lukesummerfielddec4 Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Snapchat Debate: A Deep Dive Into the Advertising Opportunity

snapchat-itunes Nov 26, 2013 - Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network. Comments

Be Thankful for These 10 Online Marketing Trends

shutterstock-136156817 Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving. Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

8 Simple Rules for Stronger PowerPoint Presentations

boringpowerpoint Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive and effective PowerPpoint presentations. Comments

How Auto Brands Are Driving the Success of Online Films

tessawegertvolvo Nov 14, 2013 - What is it about films that's so appealing to auto brand marketers? Cars and movies have a rich history that still benefits auto brands today, yet all brands can enjoy the benefits of online video content. Columnist Tessa Wegert explains. Comments

D-Day: The Cookie is Crumbling

cookies-web Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms. Comments

The Changing Role of Digital Media Sales People

shutterstock-90033250 Nov 1, 2013 - Classic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional in the new digital environment. Comments

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