media

internet-television

TV Isn’t Dead - It's Evolving and Evolving Quickly

Aug 31, 2015 - The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand strategy for consumer engagement? Comments

7 Things That Really Great Online Media Buyers Do

koeppel-online-media-buying Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign. Comments

Long Live Long-Form: The Hidden Value of Blogs

Knowledge Aug 20, 2015 - Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Comments

The Moving Middle

programmatic-visual-media Jul 7, 2015 - As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. Comments

Connecting Firmly to the Cloud

shutterstock-157507103 Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

verizon-logo-one Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads. Comments

The Data Conundrum

the-data-conundrum-thumb Jun 18, 2015 - The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Comments

Facebook Becomes the Fastest Growing Global Media Company

Facebook thumbs up May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

sxsw-2015 Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

Starbucks Is Brewing Up a Content-Led Media Company

starbucksimage Mar 4, 2015 - The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Comments

14 Online Tools for Visual Content Creation

a-sliderocket-2 Feb 9, 2015 - A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

Are Consumers Gaming You? Let Them, Says Mindshare Study

consumer-gaming-system Jan 27, 2015 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days. Comments

How to Get Traction for Your Start-Up Business

shutterstock-193744262-startup-cmo Dec 12, 2014 - When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the press? Comments

4 Surefire Ways to Maximize Ad Spend in 2015

shutterstock-216591901 Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

What Is "Rich Media" in a Social Mobile World?

Social Media Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace social mobile rich media in our marketing efforts? Comments

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

big-data-screen May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive email or giving a presentation. Comments

Breaking Bad…Advertising by Firing the Terrible

you-re-fired May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

Google Signs $100M Upfront Deal With Magna

Google Logo Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

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