Nov 13, 2015 - What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increase ROI. Comments
Oct 5, 2015 - Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Comments
Feb 9, 2015 - Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts. Comments
Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET