Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments
Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments
Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments
Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments
Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads... Comments
Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments
Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT