Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments
Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments
Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments
Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments
Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments
Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads... Comments
Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments
Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT