Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments
Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability and accountability. Now they must focus on giving advertisers the confidence of knowing their ads... Comments
Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments
Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT