4 Surefire Ways to Maximize Ad Spend in 2015

Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

What Is "Rich Media" in a Social Mobile World?

Social Media Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace social mobile rich media in our marketing efforts? Comments

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

big-data-screen May 20, 2014 - Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive email or giving a presentation. Comments

Breaking Bad…Advertising by Firing the Terrible

you-re-fired May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

Google Signs $100M Upfront Deal With Magna

Google Logo Feb 18, 2014 - Google and Interpublic Group’s, Magna Global, have partnered in a single-year (renewable) upfront deal. The $100 million move will give the ad buyer (Magna) access to Google's properties. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

boshot Jan 17, 2014 - For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Comments

An Interactivity Call to Arms

yahoo-cube Jan 16, 2014 - Expect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation in their campaigns. Comments

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Lenovo K800 Intel Atom smartphone video Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Figures cut out of paper showing collaboration Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

Last Year Was About Content, But 2014 Will Be the Year of the Story

doverealbeauty Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

clickz-table Jan 6, 2014 - We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submission forward. Comments

A Secret Weapon for Content Publishers in 2014: Rival IQ

2014-01-05-1527 Jan 6, 2014 - Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysis. Comments

Media Sales & Buying Relationship Building: Common Sales Faux Pas

handshake-business-family-southeast-asia Dec 17, 2013 - Last month, columnist Anna Papadopoulos shared common faux pas from the media planning community. Now, she counters it with the feedback from the sales side. Comments

Don't Tell Your Brand Story Without Display Ads

tessa-wegert-2 Dec 5, 2013 - Blending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb trail that will lead consumers straight to your door. Comments

How to Master Blogging Even If You Suck at Writing

lukesummerfielddec4 Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Snapchat Debate: A Deep Dive Into the Advertising Opportunity

snapchat-itunes Nov 26, 2013 - Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network. Comments

Be Thankful for These 10 Online Marketing Trends

Thank you note Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving. Comments

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