Why can't we all do a little less polluting?
Media

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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Why we need to rethink the creative brief
Marketing

Why we need to rethink the creative brief

8y Sean Miller

Why we need to rethink the creative brief

Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...

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What Is Your Client Really Asking?
Marketing

What Is Your Client Really Asking?

9y Robin Neifield

What Is Your Client Really Asking?

As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...

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Truly Cross-Screen Creative: A Revolution Unfolds
Display Advertising

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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The Year of Online Video: What We Saw and What's Next for Brands
Media

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg
Media

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip o...

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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The Transformation of Publishing
Asia

The Transformation of Publishing

9y Nellie Chan

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...

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TV Isn’t Dead - It's Evolving and Evolving Quickly
Media

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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7 Things That Really Great Online Media Buyers Do
Media

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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Long Live Long-Form: The Hidden Value of Blogs
Media

Long Live Long-Form: The Hidden Value of Blogs

9y Tessa Wegert

Long Live Long-Form: The Hidden Value of Blogs

Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...

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The Moving Middle
Media

The Moving Middle

9y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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Connecting Firmly to the Cloud
Email

Connecting Firmly to the Cloud

9y Simms Jenkins

Connecting Firmly to the Cloud

The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video
Media

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

9y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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The Data Conundrum
Analytics

The Data Conundrum

9y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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Facebook Becomes the Fastest Growing Global Media Company
Data insights

Facebook Becomes the Fastest Growing Global Media Company

9y Yuyu Chen

Facebook Becomes the Fastest Growing Global Media ...

Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, ac...

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White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

9y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked
Media

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

9y Chris Crawfurd

Missed #SXSW? Here's a Recap of Publisher-Relevant...

These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...

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Starbucks Is Brewing Up a Content-Led Media Company
Marketing

Starbucks Is Brewing Up a Content-Led Media Company

9y Yuyu Chen

Starbucks Is Brewing Up a Content-Led Media Compan...

The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Read More...

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14 Online Tools for Visual Content Creation
Asia

14 Online Tools for Visual Content Creation

9y Navneet Kaushal

14 Online Tools for Visual Content Creation

A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy. Read More...

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi
Data insights

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

9y Emily Alford

Spotlight On: Jason Kodish, Global Data Scientist,...

We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...

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Are Consumers Gaming You? Let Them, Says Mindshare Study
Ecommerce

Are Consumers Gaming You? Let Them, Says Mindshare Study

9y Emily Alford

Are Consumers Gaming You? Let Them, Says Mindshare...

A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...

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How to Get Traction for Your Start-Up Business
Marketing

How to Get Traction for Your Start-Up Business

9y Bryan Eisenberg

How to Get Traction for Your Start-Up Business

When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the pres...

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4 Surefire Ways to Maximize Ad Spend in 2015
Media

4 Surefire Ways to Maximize Ad Spend in 2015

9y Guest

4 Surefire Ways to Maximize Ad Spend in 2015

These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...

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MRC to Issue Guidelines for Non-Human Traffic
Display Advertising

MRC to Issue Guidelines for Non-Human Traffic

10y Yuyu Chen

MRC to Issue Guidelines for Non-Human Traffic

The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...

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What Is "Rich Media" in a Social Mobile World?
Social

What Is "Rich Media" in a Social Mobile World?

10y Marko Muellner

What Is "Rich Media" in a Social Mobile World?

Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...

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Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR
Actionable Analysis

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

10y Adam Singer

Data-Fluency: A Requirement for Everyone in Media,...

Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...

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