Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments
May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments
Dec 23, 2013 - As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Comments
Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments
Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
May 11, 2011 - Plus hiring news at About.com and Cake Group. Comments
Jan 4, 2011 - Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT