MediaCom

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MediaCom and Google Collaborate to Develop a Mobile-First Mindset

Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

Digital People on the Move: April 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments

Digital Marketing People on the Move: Holidays Edition

ben Dec 23, 2013 - As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Comments

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments

P&G's Pantene China Olympics Case Study

sinaweibo1 Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

Execs: MediaCom Adds Digital Director; R/GA Launches Practices

May 11, 2011 - Plus hiring news at About.com and Cake Group. Comments

Digital Vet Goldhersz Becomes CEO of MediaCom N.A.

goldhersz Jan 4, 2011 - Harvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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