Does an app exist if it is never used?
Asia

Does an app exist if it is never used?

8y Rohit Kumar

Does an app exist if it is never used?

Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...

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Analytics agencies: what’s the right fit?
Analytics

Analytics agencies: what’s the right fit?

9y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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The Critical Few - Metrics, Platforms, and Words
Marketing

The Critical Few - Metrics, Platforms, and Words

9y Adam Singer

The Critical Few - Metrics, Platforms, and Words

In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...

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3 Digital Advertising Trends You Must Pay Attention To
Marketing

3 Digital Advertising Trends You Must Pay Attention To

9y Tim Nichols

3 Digital Advertising Trends You Must Pay Attentio...

In an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...

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New Google AdWords Products and Partnerships Focus on App Attribution
Analytics

New Google AdWords Products and Partnerships Focus on App Attribution

9y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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Making the Business Case for Digital Marketing in Asia
Asia

Making the Business Case for Digital Marketing in Asia

9y Andreas Krasser

Making the Business Case for Digital Marketing in ...

Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...

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3 Classic Email Metrics Revisited
Email

3 Classic Email Metrics Revisited

9y Jim Davidson

3 Classic Email Metrics Revisited

Although email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue
Social

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

9y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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5 Steps to Content Optimization
Actionable Analysis

5 Steps to Content Optimization

9y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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How Effective Is Your Content Strategy?
Analytics

How Effective Is Your Content Strategy?

9y Neil Mason

How Effective Is Your Content Strategy?

In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...

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5 Web Analytics Metrics to Pump Up PPC
Paid Search

5 Web Analytics Metrics to Pump Up PPC

9y Lisa Raehsler

5 Web Analytics Metrics to Pump Up PPC

These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...

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Agency Professionals: Metrics for Your Personal Success Dashboard
Actionable Analysis

Agency Professionals: Metrics for Your Personal Success Dashboard

9y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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Measurement Frameworks: Focus on the Metrics That Matter
Analytics

Measurement Frameworks: Focus on the Metrics That Matter

9y Neil Mason

Measurement Frameworks: Focus on the Metrics That ...

There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...

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The 4 Horsemen of the Digital Analytics Apocalypse
Actionable Analysis

The 4 Horsemen of the Digital Analytics Apocalypse

9y Andrew Edwards

The 4 Horsemen of the Digital Analytics Apocalypse

Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can ...

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4 Key Performance Metrics for the Profitable Publisher
Media

4 Key Performance Metrics for the Profitable Publisher

9y Chris Crawfurd

4 Key Performance Metrics for the Profitable Publi...

These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...

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4 Steps to Measuring What Matters Most
Actionable Analysis

4 Steps to Measuring What Matters Most

9y Adam Singer

4 Steps to Measuring What Matters Most

Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...

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Corporate Culture Dictates Big Data Value
Analytics

Corporate Culture Dictates Big Data Value

9y Jim Sterne

Corporate Culture Dictates Big Data Value

There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...

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Create Better Content via Humor
Marketing

Create Better Content via Humor

9y Mathew Sweezey

Create Better Content via Humor

Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content...

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2015: The Year We Get Closer to Resolving the Great Attribution Agitation
Media

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

9y Shannon E. Denison

2015: The Year We Get Closer to Resolving the Grea...

Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...

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Rethinking Social Media Success
Social

Rethinking Social Media Success

9y Angie Pascale

Rethinking Social Media Success

As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...

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Subscriber Search: 5 Content-Driven Customer Acquisition Tricks
Marketing

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

9y Stephanie Miller

Subscriber Search: 5 Content-Driven Customer Acqui...

How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...

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People, Product, and Technology: Planning for 2015
Media

People, Product, and Technology: Planning for 2015

9y Christian Nahas

People, Product, and Technology: Planning for 2015

As the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...

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Two Critical But Often Overlooked Email Marketing Metrics
Email

Two Critical But Often Overlooked Email Marketing Metrics

9y Jeanne Jennings

Two Critical But Often Overlooked Email Marketing ...

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics ...

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What Can Marketers Take Away From New Research on Movie Trailers?
Media

What Can Marketers Take Away From New Research on Movie Trailers?

9y Greg Jarboe

What Can Marketers Take Away From New Research on ...

Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...

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ROI: The Tough Questions
Acquisition

ROI: The Tough Questions

10y Chris Pile

ROI: The Tough Questions

There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...

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You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To
Media

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

10y Adam Epstein

You Don’t Have to Buy Bad Programmatic Traffic, Un...

It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...

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3 Key Metrics Groups for Publishers to Measure and Questions They Answer
Actionable Analysis

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

10y Adam Singer

3 Key Metrics Groups for Publishers to Measure and...

There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...

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