Marketing News & Expert Advice
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Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Negotiating the Best Deal for Online Ad Inventory
How should advertisers react to this new entrant in an already crowded display advertising space?
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
Digital Mad Men: A ClickZ Series
The Digital Mad Men and Women of the '90s reigned during the Internet revolution.
Digital Mad Woman: aQuantive VP Maggie Boyer Finch
Finch felt like "god's messenger" of digital measurement and data.
Facebook Video Visitors Down 8%, Yahoo's Up 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
Windows Phone 7: When Will Consumers Decide It's Time?
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Microsoft Weighs Ad Options for Skype
At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement.
Nokia Rolls Out $99 Phones With Microsoft Software in U.S.
Microsoft ties big mobile hopes to new device.
European DAA And Privacy Ad Icon Coming Soon
Behavioral icon will move to Canada, too, and possibly Australia and South America.
IE Regrows Share at Firefox and Chrome's Expense
IE makes a comeback as rivals falter.
Political Consultants Open to Inevitable Digital Future
At the AAPC Conference, traditional media consultants get a digital education.
Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Microsoft's top ad sales executive will soon mark a year in his job.
Mobile Ads Blamed for Free App Battery Drain
Free applications consume more power with ads.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
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