Microsoft

agency-innovation

The Importance of Identifying Friction and Innovating Against It

Oct 24, 2014 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance. Comments

Turning Dialect Into Data

keywords-seo-writing Oct 23, 2014 - U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber criminals, the technology has recently expanded into the marketing world. Comments

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads Oct 21, 2014 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

Will Microsoft's Acquistion of Minecraft Lead to Another Marketing Platform?

games Sep 17, 2014 - The popular game has always been ad-free. Could Microsoft's recent acquisition change this? Industry participants are divided. Comments

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

How Can Marketers Leverage the Features in Microsoft’s New MSN?

new-msn-1 Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage of the new features? Comments

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Kimpton Hotels Uses CRM to Confer Karma on Guests

shutterstock-159960029 Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base. Comments

Welcome to the Age of Multiscreen Storytelling

mixed mobiles Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

Digital Marketing People on the Move: July 2014 Roundup

latin-business Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers. Comments

Microsoft: Who Cares?

Microsoft Jul 28, 2014 - Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems no matter what the numbers say, Microsoft is here to stay. Comments

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data. Comments

Your Job Is Impossible

mission-impossible Jul 17, 2014 - The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossibility of measuring return on investment. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Foursquare to Charge for Location-Based Data

foursquare-checkin Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more valuable. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

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