Marketing News & Expert Advice
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Microsoft
"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments
Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Jun 21, 2013 -
Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions.
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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
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Mobility and User Intent: Clear Pathways
Jun 12, 2013 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
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5 Best Practices for a Great B2B Website
Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Jun 10, 2013 -
With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.
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Get More Bang for Your Buck With Native Video Apps
Jun 4, 2013 -
Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
May 8, 2013 -
Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 -
AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago.
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Skype to Roll Out Rich Media and Android Advertising
Sep 19, 2013 -
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
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PowerMap: Excel Charting Plus Bing Maps on Steroids
Sep 19, 2013 -
Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast.
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What's the Impact of gTLDs on Social Media?
Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Jul 19, 2013 -
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
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Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Jul 9, 2013 -
Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search.
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Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Jul 9, 2013 -
IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia.
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Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World
Jul 2, 2013 -
ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world.
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Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Jun 27, 2013 -
ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions.
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Understanding Digital Customer Engagement on a Physical Level
Jun 26, 2013 -
How we can measure physical interaction to better understand customer attention.
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