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Spotlight on John Gagnon, Bing Ads' Evangelist

Melanie White  |  Agency Spotlight

Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

Kate Kaye  |  Strategies

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

privacy-image Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus. Comments

Susan Kuchinskas  |  Data-Driven Marketing

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

Mike Grehan  |  Data-Driven Marketing

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

google-holograph-logo Sep 25, 2012 - Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google. Comments

Matt Kapko  |  Agency Spotlight

Microsoft: Solution Studio Is 'Definitely Not An Agency'

rickchavez-microsoft Sep 24, 2012 - Rick Chavez, GM of Microsoft's new online services division said agencies are critical partners for the new San Francisco initiative. Comments

Matt Kapko  |  Agency Spotlight

Microsoft to Open First Marketing Agency in San Francisco

sanfrancisco-soma Sep 17, 2012 - The SOMA neighborhood space will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world. Comments

Kate Kaye  |  Search Marketing

Bing Wants to Be Big Search Engine on Campus

bing-hercampus Sep 11, 2012 - Bing's social marketing team, along with Waggener Edstrom has been working with HerCampus to make the search brand more acceptable and relevant to college students. Comments

Rosalie Marshall   |  Paid Search

Microsoft Renames AdCenter Bing Ads

Bing Ads logo Sep 10, 2012 - Microsoft and Yahoo rename advertising activities under a collective brand name. Comments

Thom Craver  |  Paid Search

Microsoft Bing Goes Toe-to-Toe Against Google

bingiton-seofilms Sep 6, 2012 - Microsoft is on a quest to change perception about Bing in a challenge to Google. Comments

Jeff Lerner  |  Strategies

Why IE's Do Not Track Default Setting Is Bad News for Advertisers

Aug 28, 2012 - How changes in private browsing settings may affect remarketing campaigns. Comments

Kate Kaye  |  Data-Driven Marketing

Microsoft Signals Commitment to Do Not Track by Default

privacy-image Aug 8, 2012 - Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. Comments

Matt Kapko  |  Strategies

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

three-screens Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments

Mary Lisbeth D'Amico  |  Strategies

Facebook Acquires Atlas Advertising Suite From Microsoft

facebookvspinterest Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Comments

Matt Kapko  |  Agency Spotlight

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

Lisa Lacy  |  Strategies

SES London Keynote: Evolving Web Requires Context, Identity

coplin-dave Feb 19, 2013 - Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Comments

Matt Kapko  |  Social Media

Is Facebook Still a Web First, Mobile Later Company?

facebook-brand Jan 16, 2013 - With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later. Comments

Susan Kuchinskas  |  Strategies

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

James Dohnert  |  Ad Industry Metrics

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

Susan Kuchinskas  |  Social Media

Could Atlas Make Facebook a Media Powerhouse?

facebook-homepage Dec 10, 2012 - Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising? Comments

Sean Carton  |  Strategies

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

Matt Kapko  |  Strategies

Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns

0003 Nov 5, 2012 - Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Comments

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