Marketing News & Expert Advice
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Microsoft
Mobility and User Intent: Clear Pathways
Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments
SES London Keynote: Evolving Web Requires Context, Identity
Feb 19, 2013 -
Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet.
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Is Facebook Still a Web First, Mobile Later Company?
Jan 16, 2013 -
With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later.
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Xbox NUads Show High Engagement With Polls
Jan 8, 2013 -
Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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Could Atlas Make Facebook a Media Powerhouse?
Dec 10, 2012 -
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
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Touchscreens Are the New Desktop
Nov 21, 2012 -
Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all.
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Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns
Nov 5, 2012 -
Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Sep 25, 2012 -
Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the FTC's investigation of Google.
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5 Best Practices for a Great B2B Website
Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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Cannes Lions 2013 Preview: What's the Word on the Croisette?
Jun 10, 2013 -
With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.
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Get More Bang for Your Buck With Native Video Apps
Jun 4, 2013 -
Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question.
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VIDEO: An Interview With Omnicom Digital and Critical Mass
May 9, 2013 -
ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
May 8, 2013 -
Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.
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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
May 2, 2013 -
As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel.
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Spotlight on John Gagnon, Bing Ads' Evangelist
Mar 19, 2013 -
An interview with the Bing Ads evangelist for small businesses.
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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Mar 18, 2013 -
Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices.
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Facebook Acquires Atlas Advertising Suite From Microsoft
Feb 28, 2013 -
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Feb 21, 2013 -
Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps.
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