Microsoft

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Understanding Digital Customer Engagement on a Physical Level

Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads

microsoft-panoramic Jun 21, 2013 - Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions. Comments

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

games Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Get More Bang for Your Buck With Native Video Apps

mobile-video Jun 4, 2013 - Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question. Comments

VIDEO: An Interview With Omnicom Digital and Critical Mass

omnicom May 9, 2013 - ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass. Comments

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

microsoft-yahoo May 8, 2013 - Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Comments

Spotlight on John Gagnon, Bing Ads' Evangelist

john-gagnon-bing-ads-320x320 Mar 19, 2013 - An interview with the Bing Ads evangelist for small businesses. Comments

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

three-screens Mar 18, 2013 - Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive consumers to engage with content across multiple devices. Comments

Facebook Acquires Atlas Advertising Suite From Microsoft

facebookvspinterest Feb 28, 2013 - Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising. Comments

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

meetwindows-8 Feb 21, 2013 - Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Comments

SES London Keynote: Evolving Web Requires Context, Identity

coplin-dave Feb 19, 2013 - Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet. Comments

Is Facebook Still a Web First, Mobile Later Company?

facebook-brand Jan 16, 2013 - With no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing with its top-down strategy wherein most new features come to the Web first and mobile later. Comments

Xbox NUads Show High Engagement With Polls

nuads Jan 8, 2013 - Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

Could Atlas Make Facebook a Media Powerhouse?

facebook-homepage Dec 10, 2012 - Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising? Comments

Touchscreens Are the New Desktop

touchscreen Nov 21, 2012 - Marketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being able to reach anyone at all. Comments

Microsoft Lines Up 30 Brands for Windows 8 Ads in Apps Campaigns

0003 Nov 5, 2012 - Microsoft announced that a group of 30 brands have already signed deals to launch new Windows 8 Ads in Apps campaigns. Comments

Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings

privacy-image Oct 11, 2012 - Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus. Comments

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

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