Marketing News & Expert Advice
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Microsoft
AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Nov 10, 2011 - A central place for ad buyers to plug data and tech into their media buys, DSP-style. Comments
Acxiom Names Scott Howe CEO
Jul 28, 2011 -
Former Microsoft/aQuantive exec heads to company with troubled international operations.
Comments
Top 25 U.S. Online Properties, June 2011
Jul 26, 2011 - A look at the top 25 online properties in the U.S. during June. Comments
Microsoft Apologizes for Twitter Gaffe - Again
Jul 25, 2011 -
Winehouse Zune promotion leads to backpedaling.
Comments
Microsoft Kinect: A Massively Disruptive Platform
Jul 25, 2011 - Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more. Comments
Exchange Is a Verb
Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments
Yahoo's Sales Staff Exodus Hits Display Ad Business
Jul 19, 2011 -
Yahoo blamed a dip in revenues and display on sales staff upheaval and inexperience.
Comments
Microsoft's Search Share Creeps Up in June
Jul 15, 2011 - Market leader Google's share remains unchanged. Comments
'Pure Plays' vs. Omni Channel in AdWords/adCenter
Jun 24, 2011 - It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Comments
Xbox Kinect Brings Gesture and Voice to TV Ads
Jun 21, 2011 -
At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.
Comments
Why I'm Checking Out Bing and Why You Should Too [Video]
Jun 1, 2011 - What will the Bing-Facebook partnership mean for search and a look at their unique ads. Comments
Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Nov 8, 2011 - The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Comments
Microsoft 'Polymorphic' Advertising to Enable Creative Shape-Shifting
Oct 10, 2011 - Assets used in cross-platform campaigns will be able to take whatever shape is needed. Comments
Innovate or Get Out of the Way
Sep 30, 2011 - Is your company run by idiot-driven innovation? It's up to you to change it. Comments
Why the $4.5B Auction of Nortel's Patents Is a Big Deal
Sep 30, 2011 - Apple, Microsoft, and others team up to purchase 6,000 patents in a move that will affect mobile marketing's future. Comments
Microsoft Loses Global Ad Sales Boss Darren Huston
Sep 26, 2011 -
Huston leaves for Booking.com after three years in charge of sales and consumer marketing for Bing and MSN.
Comments
Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Sep 16, 2011 - What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Comments
Jeff Lanctot Returns to Razorfish in Global Media Role
Sep 15, 2011 -
Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis.
Comments
Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales
Sep 14, 2011 - Alliance aims to lift CPMs, but data ownership could undermine plan. Comments
Your Operating System Is Now an App
Aug 11, 2011 - The app-ification of computing - fad or for realz? Comments
Search Wars: Microsoft and Yahoo Transition Europe Organic SERPS
Aug 5, 2011 - Q&A with the Bing-Yahoo team about conversions, social integration, and more. Comments
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