Baidu Challenges Google as it Extends Into Silicon Valley
Analytics

Baidu Challenges Google as it Extends Into Silicon Valley

10y Yuyu Chen

Baidu Challenges Google as it Extends Into Silicon...

Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...

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Microsoft Hands Its Global Ad Business to Dentsu and IPG
Marketing

Microsoft Hands Its Global Ad Business to Dentsu and IPG

10y Yuyu Chen

Microsoft Hands Its Global Ad Business to Dentsu a...

Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...

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AOL and Microsoft Team Up to Offer Premium Content
Media

AOL and Microsoft Team Up to Offer Premium Content

10y Greg Jarboe

AOL and Microsoft Team Up to Offer Premium Content

Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...

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AOL Strikes Premium Motion Picture Deal With Miramax
Media

AOL Strikes Premium Motion Picture Deal With Miramax

10y Greg Jarboe

AOL Strikes Premium Motion Picture Deal With Miram...

A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...

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A Tale of Two Cookies
Paid Search

A Tale of Two Cookies

10y Kevin Lee

A Tale of Two Cookies

Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in ...

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AppNexus to Scoop Direct Deal Ad Dollars With Twixt
Media

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

10y Yuyu Chen

AppNexus to Scoop Direct Deal Ad Dollars With Twix...

New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Read More...

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How the Top 5 Brands Are Using Paid Search Ads
Paid Search

How the Top 5 Brands Are Using Paid Search Ads

10y Lisa Raehsler

How the Top 5 Brands Are Using Paid Search Ads

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...

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The Importance of Risk Communication for Search Marketers
Search

The Importance of Risk Communication for Search Marketers

10y Team ClickZ

The Importance of Risk Communication for Search Ma...

When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Read More...

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Thismoment Lets Brands Create Content Playlists
Marketing

Thismoment Lets Brands Create Content Playlists

10y Susan Kuchinskas

Thismoment Lets Brands Create Content Playlists

Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the ...

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Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse
Email

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride i...

10y Margaret Farmakis

Gmail Leads the Charge: Email Marketers Could Be i...

If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past yea...

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Enterprise Social Networks May One Day Replace Email
Social

Enterprise Social Networks May One Day Replace Email

10y Himanshu Sareen

Enterprise Social Networks May One Day Replace Ema...

Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...

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Super Bowl 2014 Advertisers: Did They Win the Search Game?
Analytics

Super Bowl 2014 Advertisers: Did They Win the Search Game?

10y Bryan Eisenberg

Super Bowl 2014 Advertisers: Did They Win the Sear...

A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...

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Notes on CEOS, Super Bowls, and Fashion Vloggers
Marketing

Notes on CEOS, Super Bowls, and Fashion Vloggers

10y Gary Stein

Notes on CEOS, Super Bowls, and Fashion Vloggers

A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...

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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading
Media

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

10y Yuyu Chen

Google and Microsoft Collaborate with IAB to Tackl...

Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...

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Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment
Social

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million I...

10y Liva Judic

Foursquare Scores Microsoft Double Whammy: Licensi...

Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...

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Satya Nadella Named New Microsoft CEO
Marketing

Satya Nadella Named New Microsoft CEO

10y Jennifer Slegg

Satya Nadella Named New Microsoft CEO

Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a...

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Google Buys Nest -- What Does It Mean?
Marketing

Google Buys Nest -- What Does It Mean?

10y Chris Copeland

Google Buys Nest -- What Does It Mean?

After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...

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Microsoft to Review Ecosystem of Agencies: What Are We Looking At?
Marketing

Microsoft to Review Ecosystem of Agencies: What Are We Looking At?

10y Liva Judic

Microsoft to Review Ecosystem of Agencies: What Ar...

Microsoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by S...

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No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website
Media

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

10y Kristin Kovner

No.4 Most Read Article of 2013: 5 Best Practices f...

When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Read...

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No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data
Paid Search

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marke...

10y John Gagnon

No.10 Most Read Article of 2013: 5 Free Excel Add-...

As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Exc...

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Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations
Paid Search

Engage & Impress with PowerPoint: Tips for Digital Marketing Presentati...

10y John Gagnon

Engage & Impress with PowerPoint: Tips for Dig...

Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage ...

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For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Analytics

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data ...

10y Liva Judic

For Whom The Bell Really Tolls? NSA Docs Show Goog...

Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...

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8 Simple Rules for Stronger PowerPoint Presentations
Media

8 Simple Rules for Stronger PowerPoint Presentations

10y Kristin Kovner

8 Simple Rules for Stronger PowerPoint Presentatio...

Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attract...

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Persuading Senior Executives With Data
Analytics

Persuading Senior Executives With Data

10y Jim Sterne

Persuading Senior Executives With Data

When Steve Patitpas, general manager of Microsoft.com, shares advice on how to engage and win the support of higher-ups in an organization, marketers ...

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comScore: Google Continues to Lead US Search Market Despite Drop in Queries
Ad Industry Metrics

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

10y Yuyu Chen

comScore: Google Continues to Lead US Search Marke...

Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...

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Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft.com
Marketing

Dynamic Do-Over: Learning from the Responsive Design Makeover of Microsoft....

10y McNeal Maddox

Dynamic Do-Over: Learning from the Responsive Desi...

Duane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...

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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Marketing

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Ran...

11y Kristin Kovner

"Insource Digital Aptitude": Reflections on Advert...

After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...

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