Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Marketing Optimization Five email and mobile marketing insights from 2021 (Q1 to Q2)

3y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

Marketing Technology Key insights: AI in Marketing Summit highlights, microbrowser advertising, and customer engagement sweet spots

4y Kamaljeet Kalsi

Key insights: AI in Marketing Summit highlights, m...

Highlights from the AI in Marketing Summit 2020, advertising as the focal point for the big picture, juice that lies in the data, and insights to mast...

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14 companies using blockchain in advertising in 2019

Blockchain 14 companies using blockchain in advertising in 2019

5y Donny Dvorin

14 companies using blockchain in advertising in 20...

Much of the discussion in blockchain is future-focused. Here are 14 companies working with blockchain in advertising that marketers can start using to...

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Will RCS messaging ever become a reality for marketers and why the long delay?

Digital Transformation Will RCS messaging ever become a reality for marketers and why the long delay?

5y Henry Cazalet

Will RCS messaging ever become a reality for marke...

Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...

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Mobile engagement in DTC marketing: Digital + physical

Mobile Mobile engagement in DTC marketing: Digital + physical

5y Sophie Vu

Mobile engagement in DTC marketing: Digital + phys...

Vibes CMO Sophie Vu explores three trends for DTC marketing in 2019. How mobile engagement is at the core for brands like Chipotle, Allbirds, Casper, ...

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Predictions for mobile in 2019: Top 8 trends to watch this year

Mobile Predictions for mobile in 2019: Top 8 trends to watch this year

5y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Universal App Campaigns (UAC): What they are and how to use them

Mobile Universal App Campaigns (UAC): What they are and how to use them

5y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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Will 2019 be a momentous year for mobile marketing?

Mobile Will 2019 be a momentous year for mobile marketing?

5y Luca Mastrorocco

Will 2019 be a momentous year for mobile marketing...

The average US adult spends more than 3.5 hours a day on mobile. Here are just a handful of the developments we can expect in mobile marketing for 201...

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How to acquire and engage mobile app users through feedback

Mobile How to acquire and engage mobile app users through feedback

5y George Eames

How to acquire and engage mobile app users through...

Uninstall rates are a big pain point for mobile app marketers. To acquire and engage app users, make sure you look at the right type of user feedback....

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Up your open rate with kinetic email

Mobile Up your open rate with kinetic email

5y Emily Alford

Up your open rate with kinetic email

Engaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...

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3 ways advertisers can combat ad fraud in mobile marketing

Mobile 3 ways advertisers can combat ad fraud in mobile marketing

5y Marc Porcelli

3 ways advertisers can combat ad fraud in mobile m...

Ad fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...

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New iOS 12 – 4 big things mobile marketers need to know

Mobile New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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The brand's guide to Near-Field Communication (NFC)

The brand's guide to Near-Field Communication (NFC)

7y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

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Is it time for a QR code comeback?

Is it time for a QR code comeback?

7y Rebecca Sentance

Is it time for a QR code comeback?

A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...

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Is SMS marketing still relevant in 2017?

Is SMS marketing still relevant in 2017?

7y Chris Camps

Is SMS marketing still relevant in 2017?

It’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends

Best practices for digital marketing in 2017: How to take advantage of the latest trends

7y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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Mobile app vs mobile web - what’s the right answer for retailers?

Mobile app vs mobile web - what’s the right answer for retailers?

7y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Mobile skills: tips on recruiting the best talent and training the existing team

Mobile skills: tips on recruiting the best talent and training the existing team

7y Andy Favell

Mobile skills: tips on recruiting the best talent ...

Building a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the rig...

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How are organisations using digital channels to improve their reach and customer service?

How are organisations using digital channels to improve their reach and customer service?

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Why brands should care about brand safety in mobile advertising

Why brands should care about brand safety in mobile advertising

7y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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When 5G and VR collide, it will change the face of marketing and advertising

When 5G and VR collide, it will change the face of marketing and advertising

7y Simon Spaull

When 5G and VR collide, it will change the face of...

There will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an eno...

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Mobile ad viewability: what is it and does it matter?

Mobile ad viewability: what is it and does it matter?

7y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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Last chance to feature in our mobile vendor reader survey

Last chance to feature in our mobile vendor reader survey

7y Sam Lawson

Last chance to feature in our mobile vendor reader...

Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey. Read More...

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Reader survey: calling all mobile marketing technology firms, agencies & service providers

Reader survey: calling all mobile marketing technology firms, agencies & service providers

7y Sam Lawson

Reader survey: calling all mobile marketing techno...

We’re inviting all mobile marketing technology companies, platforms, solution/service providers and agencies to be a part of our inaugural Mobil...

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Five mobile must-haves to impact the customer journey this holiday season

Five mobile must-haves to impact the customer journey this holiday season

7y Michael Della Penna

Five mobile must-haves to impact the customer jour...

According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming h...

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What's holding back CMOs in Asia?

What's holding back CMOs in Asia?

8y Sophie Loras

What's holding back CMOs in Asia?

APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

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