mobile marketing

india-urbanization-shutterstock-147091049

Using Mobile Video to Seize Competitive Advantage in India

Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

The Top Technologies You Need to Juice Your Post-Holiday Sales

hands-catching-money Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

Groupon Pays Customers to Grocery Shop With Snap App

snap-screen Oct 7, 2014 - Groupon users can now download Snap to get cash back on everyday grocery purchases just by uploading pictures of their receipts. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

facebook-mobile-blue Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world. Comments

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

visa-mastercard Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Budweiser Serves Up Digital Drinks Through Facebook

shutterstock-195244577 Sep 26, 2014 - Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages. Comments

Mobile Creative Standards: Keeping Up With the Phones-es

shutterstock-152196302 Sep 24, 2014 - As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Comments

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

iPhone 6 queue Apple's Regents Street store London Sep 23, 2014 - When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If marketers aren't nimble, they face losing many valuable customers. Comments

Apple’s New Product Line Proves It’s a Mobile World

Apple Watch will come in three different designs Sep 23, 2014 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology. Comments

Twitter Updates Tailored Audiences for New Targeting Capabilities

Twitter logo Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

The WeChat Revolution

stephen-hay-wechat-revolution-jpeg Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments

Mobile Moms and Back-to-School Path to Purchase

back-to-school-mobile Sep 9, 2014 - As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded content around their products, allow for easy conversion across multiple devices, and find new ways to... Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs