mobile marketing

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Mobile and the Rise of Digital in China

Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Twitter Money Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are performing. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

5 Marketing Tips I Learned in London

London outline Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

mobileads Jul 3, 2014 - Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience. Comments

The Old Adage Is True: It’s All About Location, Location, Location

Mobile Targeting Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location data. Comments

Mode Matters More Than You Thought – Just Look at the Holidays

mobile-holidays Jun 25, 2014 - By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ways we connect and consume, so that we may market more efficiently. Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

The Picture Is Becoming Clearer

mobile-video-on-apple-iphone-5 Jun 17, 2014 - The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Comments

Live Entertainment Events Get Smart(phone)

live-performance-mobile Jun 4, 2014 - Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and festivals? Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Pepsi's Mobile Strategy: It's the Content, Stupid

imag0714 May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer engagement. Comments

How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

mobileads May 19, 2014 - Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Comments

Opportunities for Brands to Use WeChat for Research

wechat May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

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