mobile marketing

social-media-bubble

Developing a Successful Multi-Market Social Campaign for APAC

Jun 25, 2015 - Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising their potential for communication, commerce and entertainment. Comments

Vernacular Mobile Video on Demand: A New Avenue for Marketers

mobile-movie Jun 24, 2015 - ‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

The Data Conundrum

the-data-conundrum-thumb Jun 18, 2015 - The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Comments

Sprite Moves Online to Push Millennials In China Offline

sprite-u17-campaign-website Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

multi-device Jun 1, 2015 - APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Comments

10 Steps to a Google Mobile-Friendly Site

shutterstock-152196302 Apr 29, 2015 - With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Comments

More Bang for Your Mobile Ad Buck

mobile-revenue Apr 29, 2015 - The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Comments

Facebook 'Hello' Brings Local Search to Calls

facebook-f-2013 Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Comments

YouTube Unveils New Research and Insights Before NewFronts 2015

YouTube logo Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23, 2015 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. Comments

Managing the Mobile Customer Journey

mobile-first-search Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire engagement process. Comments

Wearables Part 2: The Case for B2B

asia-retail-shopping-bags Apr 21, 2015 - Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in the vibrant Asian market. Comments

Google 'Mobilegeddon' Has Officially Arrived

Google Logo Apr 21, 2015 - Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

Reach Customers in Their Favorite Places With Mobile

tablet-reading-hammock Apr 15, 2015 - Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. Understand the imperative and learn why a sustainable mobile strategy is essential to your business. Comments

Japanese Whisky and a Digital Market That’s Heating Up

suntory-whiskey-3d-ice Apr 14, 2015 - A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Comments

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

foursquarelogo Apr 14, 2015 - Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Comments

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars

mothers-day-marketing Apr 13, 2015 - Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs around the holiday. Comments

Mobilegeddon: Estimating the Impact

google-mobile-search-2 Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

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