mobile marketing

online-dating

Tinder Sparks Renewed Interest in Online Dating Category

Aug 25, 2014 - Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Comments

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor.com. Teens can follow the funny at @FantaFun... Comments

Channel Integration or Channel Maximization?

Concept image of integration Aug 20, 2014 - While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in this channel or maximize my efforts in this channel? Comments

Are You Reaching AND Converting Mobile Consumers?

mobileads Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments

TV Is Not Dead - It Has Moved to Different Platforms

As Seen on TV Aug 18, 2014 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with its European counterpart. Comments

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator. Comments

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

czlsf-greg-stuart-video Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

Google Testing New Way to Catch Up in Mobile

google-logo-square Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants. Comments

Mobile Display: Have No Fear!

mobile-display-thumbnail-image Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving. Comments

5 Myths About Mobile Content Strategies and What You Can Do Instead

mobilephone77 Aug 6, 2014 - Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths about what it means to optimize content for mobile, and different alternatives to these myths. Comments

App Marketing Costs Continue to Rise

mobile-apps Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs? Comments

Verizon Smart Rewards Is a Sign of Things to Come

shutterstock-75943606 Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers. Comments

Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

amazon Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Mobile and the Rise of Digital in China

China flag Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

You Know Who the Consumer Is, Until You Don't

question-heads Jul 23, 2014 - As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some tips for how to spot and serve for the mobile data curveball. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Mobile First, Second, and Third

mobile-email Jul 16, 2014 - If email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. Comments

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Twitter Money Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are performing. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

wechatimage Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve into a major ad platform in the Asia-Pacific region? Comments

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