mobile marketing


Why micro moments will require mobile magic

Oct 19, 2015 - Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation. Comments

How Target's new ads show the real value of Shazam

shazam-to-shop Oct 15, 2015 - Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy. Comments

Optimizing search in the mobile era

yahoo-search Oct 14, 2015 - Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts. Comments

Does an app exist if it is never used?

apps-flickr-3978316556-00b38a701a-o Oct 12, 2015 - Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4, 2015 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right. Comments

Truly Cross-Screen Creative: A Revolution Unfolds

fresh-idea-shutterstock-311599517 Sep 30, 2015 - The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

Back-To-School With Advanced Use Cases in Mar-Tech

new-technologies Sep 15, 2015 - The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. Comments

The Rise and Rise of WeChat

wechat-logo-green-on-black Sep 6, 2015 - There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Comments

Your Mobile-Only Customer Experience Guidebook

shutterstock-234409663-buy-buttons Sep 3, 2015 - Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. Comments

The Opportunity of Wearable Tech for Retail Marketers

wearable-tech-shutterstock-291164906 Sep 2, 2015 - Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Mobile Advertising and Its Original Medium

mobile-music-listen-shutterstock-259943798 Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

Google's Alphabet: A Welcome Move in Asia

android-one-device-lava-pixel Aug 24, 2015 - For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

7 Things That Really Great Online Media Buyers Do

koeppel-online-media-buying Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign. Comments

3 Digital Trends to Watch Out for in Asia

digital-marketing-trends-1 Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia. Comments

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