mobile marketing

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YP Partners With Uber to Bring Cars to Your Door

Apr 9, 2015 - In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

mobile-first-search Apr 8, 2015 - As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

durex-indonesia-czljkt Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms. Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile. Comments

Air Wick Leverages QR Codes in New Way

air-wick-new-logo Mar 24, 2015 - As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart way to engage with its target audience. Comments

Cellarmaster Wines Trials Virtual Pop-Up Store in Hong Kong Subway

cellarmaster-wines-tst Mar 19, 2015 - Online wine retailer Cellarmaster Wines has used a virtual pop-up store in a Hong Kong subway station to test engagement and mobile commerce capabilities. Comments

Facebook Integrates Mobile Payments Into Messenger

image-facebookmessenger Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment space? Comments

Reach Customers Where They Are With Mobile

consumers-mobile-reading Mar 18, 2015 - A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology. Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Mobile Marketing and the War on Bikes: An Unlikely Comparison

mobile-iot Mar 11, 2015 - Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in our favor? Comments

Indonesia Leads Penetration of Global Mobile Facebook Users

facebook-mobile-indonesia Mar 10, 2015 - Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Comments

Kellogg's Needs to Play Catch-Up on Mobile

kelloggs Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when struggling to integrate mobile into marketing. Comments

Mobile Search and the Journey to Optimization

mobile-seo Feb 18, 2015 - What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Comments

Mobile App Solutions for Chinese Hotel Users

china-hotel Feb 17, 2015 - Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

adidas-logo Feb 10, 2015 - The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Comments

Are Mobile Games the Next Big Space for Advertisers?

mobilegames Feb 5, 2015 - This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers leverage the medium as an effective advertising platform? Comments

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