mobile marketing

4year2014

Conversion Trends to Watch in 2014

Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

VIDEO: Sparkline on 2014 Analytics Trends in APAC

analytics-framework Jan 16, 2014 - Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

skitch-iphoto Jan 15, 2014 - Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Comments

A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency

Lenovo K800 Intel Atom smartphone video Jan 15, 2014 - Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Comments

VIDEO: Omnicom and Airwave APAC on Mobile and Smart TV Advertising

internet-television Jan 10, 2014 - Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year. Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

10 Social & Digital Media Predictions for 2014

Social media Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

shutterstock-159856640 Jan 3, 2014 - Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Comments

2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

black-friday-checklist Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

Make Mobile a Priority in 2014

mobileads Dec 23, 2013 - Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Comments

2014 Trends: Multiscreen Attribution, Hummingbird, and Mobile [Video]

trends656 Dec 19, 2013 - Josh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Comments

McDonald’s Tries Out 'McD' Coupon App in Select Markets

mcd-app Dec 17, 2013 - The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Comments

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Woman on Mobile Phone Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

The First Mobile Holiday Season Gives Marketers New Audience Segments

tomsatherse Dec 9, 2013 - Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement. Comments

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

gifts-presents-christmas Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap the biggest rewards. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

The Evolving Mobile Inbox: Competing with Smartphone Distractions

shutterstock-105905384 Nov 27, 2013 - Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do that!). How can marketers compete with just a split second to engage? Comments

Mobile Cookies Don’t Necessarily Crumble

tracking-users Nov 19, 2013 - The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land of the mobile. Columnist Anna Bager explains. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...