What the future holds for AR and VR
AR & VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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The state of influencer marketing in 2016
Social Media

The state of influencer marketing in 2016

8y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Super Bowl 50: Winners and losers
Acquisition

Super Bowl 50: Winners and losers

8y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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How was Snapchat's first Super Bowl?
Social Media

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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Which 'Consumer Electronics' are stealing the 'Show?'
Conference Coverage

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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World Emoji Day Illustrates Global Impact
Social

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

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Is Virtual Reality the Next Big Wearable?
Data insights

Is Virtual Reality the Next Big Wearable?

9y Mike O'Brien

Is Virtual Reality the Next Big Wearable?

Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO
Conference Coverage

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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Patrón Takes Viewers on a Virtual Tequila Tour
Marketing

Patrón Takes Viewers on a Virtual Tequila Tour

9y Mike O'Brien

Patrón Takes Viewers on a Virtual Tequila Tour

The latest brand to use virtual reality, Patrón shows users the entire tequila-making process, from picking agave plants to boxing bottles, from the p...

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Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope
Media

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

9y Emily Alford

Mountain Dew and Spotify Among First to Experiment...

As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...

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Mountain Dew Illustrates the Virtual Reality Trend
Marketing

Mountain Dew Illustrates the Virtual Reality Trend

9y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

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