Multi-screen

the-role-of-digital-in-tv

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

A Call to Marketers: Help Us Make Mobile Work

mobilemarketing Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Think: Mobile First

mobileads Jan 30, 2014 - Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Comments

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

bhaskerjaiswalomdchina Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

IAB Mobile Center's Multi-Screen Manifesto for 2014

santa-claus-christmas Dec 18, 2013 - Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

the-mobile-playbook Oct 11, 2013 - Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Comments

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