Multi-screen

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2015 Planning - Big Budget Considerations for Every CMO

Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

Many Believe Short Video Ad Durations Are the Only Options — Not So Fast

online-video-1 Aug 12, 2014 - The duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be received by consumers. Comments

3 Focus Areas for Hotel Marketers

hotels Aug 10, 2014 - Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentially retrieve hotel booking information from. Comments

Welcome to the Age of Multiscreen Storytelling

mixed mobiles Aug 7, 2014 - Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are already embracing this trend. Comments

Email Marketers Need to Do More to Nurture Leads [Study]

leads-shutterstock-154962107 Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

soccer Jun 3, 2014 - A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Comments

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

manytablets Jun 3, 2014 - Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points. Comments

Internet Week Shines Light on Digital Video’s Progress and Mobile Advertising’s Emergence

video-nielsen May 20, 2014 - Consumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that we will soon live in a world where all screens will be equally valued. Comments

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

kirstine-stewart-clickz-live-toronto May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

A Call to Marketers: Help Us Make Mobile Work

mobilemarketing Feb 12, 2014 - The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the key technology for creating engaging cross-screen ad creative. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Think: Mobile First

mobileads Jan 30, 2014 - Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Comments

Q&A: Will 2014 Be the Year of Multiscreen Marketing?

bhaskerjaiswalomdchina Jan 28, 2014 - OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

IAB Mobile Center's Multi-Screen Manifesto for 2014

santa-claus-christmas Dec 18, 2013 - Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Center will be focusing their efforts in 2014. Comments

Mobile Demand Will Rocket with Improved People-Based Targeting

shutterstock-121123987 Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

the-mobile-playbook Oct 11, 2013 - Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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