native advertising

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IAB: Fraudulent Traffic Creates Loud Bang

Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising was explored, debated, and discussed. Comments

Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth

pandora-mobile Feb 6, 2014 - Pandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-centered (mostly mobile) growth strategy shows. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

Losses Mount for Twitter as Usage Slows

Twitter Money Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, ad revenue per thousand timeline views grew by 76 percent. Comments

2 Launches Take Aim at Native Mobile Advertising

mobsoc-01 Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advertising. Comments

Facebook's Rumored Flipboard Competitor Paper to Launch February 3

paper2 Jan 30, 2014 - Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, February 3. Comments

LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

skitch-iphoto Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

A Quick Guide To Native Advertising On Social Media Platforms

instagram Dec 4, 2013 - From Facebook, Twitter, Instagram, LinkedIn to Pandora. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

Native Ads vs In-App Purchases: Context is King

Uninstalling apps in iOS 7 remains unchanged Oct 25, 2013 - In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising offers a valuable, less intrusive user experience. Comments

Respect Your Readers - Best Practices in Labeling Your Native Ads

newyorkersponsor Oct 20, 2013 - What's the right way to label your native ads? Let's look at these examples. Comments

Can We Ever Expect Native Advertising to Scale?

growth-engine Oct 18, 2013 - A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native advertising and programmatic buying--working in concert. Comments

The Next Iteration of Native Advertising Will Be Interactive

An interactive iPhone display Oct 17, 2013 - What better way is there to engage site visitors than with an interactive feature that requires consumer participation? Comments

Native Video: The Industry’s New Darling Devil

native-ads Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Six Best Practices to Steal from Native Advertising

mentos Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

Pandora Shares Strategy for Introducing Video Ads

pandora1 Aug 29, 2013 - Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives. Comments

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