native advertising

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IAB Releases In-Image Advertising Primer

Mar 20, 2014 - The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Comments

Publishing Mobile Content: The Return of the Native

mobileads Mar 14, 2014 - With expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Comments

LinkedIn Opens Sponsored InMail Gates to Mobile Ads

linkedin-inmail-ads Mar 5, 2014 - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage users' inboxes to get content in front of their eyes. Comments

inPowered Makes Adicles Platform Free

inpowered-on-facebook Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-party articles into ads is more credible, the company says. Comments

Yahoo Hong Kong Unveils Localized Mobile Site Ahead of Gemini

yahoomobile Feb 23, 2014 - Yahoo Hong Kong upgraded its mobile portal with localized features and native ad formats in January as a primer to introducing Gemini, its latest ad marketplace offering for mobile search and native ads. Comments

Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

yahoogemini Feb 21, 2014 - Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separately. But Yahoo will have to work hard to get ahead in this fast-growing area, industry commenters... Comments

IAB: Fraudulent Traffic Creates Loud Bang

new-iab-logo Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising was explored, debated, and discussed. Comments

Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth

pandora-mobile Feb 6, 2014 - Pandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-centered (mostly mobile) growth strategy shows. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

Losses Mount for Twitter as Usage Slows

Twitter Money Feb 6, 2014 - Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, ad revenue per thousand timeline views grew by 76 percent. Comments

2 Launches Take Aim at Native Mobile Advertising

mobsoc-01 Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advertising. Comments

Facebook's Rumored Flipboard Competitor Paper to Launch February 3

paper2 Jan 30, 2014 - Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, February 3. Comments

LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

skitch-iphoto Jan 15, 2014 - The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Comments

How Much Does Transparency Matter in Native Advertising?

native-ads Jan 10, 2014 - As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

A Quick Guide To Native Advertising On Social Media Platforms

instagram Dec 4, 2013 - From Facebook, Twitter, Instagram, LinkedIn to Pandora. Comments

FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

FTC Logo Dec 3, 2013 - The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Comments

Native Advertising Litmus Test: 4 Questions to Ask of Your Content

black-friday-checklist Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your native advertising content. Comments

Native Advertising in 4 Easy Steps

twconverse-complex Nov 21, 2013 - Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native. Comments

Native Ads vs In-App Purchases: Context is King

Uninstalling apps in iOS 7 remains unchanged Oct 25, 2013 - In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertising offers a valuable, less intrusive user experience. Comments

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