Marketing News & Expert Advice
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NBA
NBA Rewards Fans Who Check Into Playoff Games via Mobile
May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments
Facebook Ads Help NY Knicks Pack Watch Parties
Jan 30, 2012 -
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
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Miami Heat Has Dallas' Number on Facebook, Twitter
May 31, 2011 -
Inside the NBA finalists' social media games.
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The Blurring Borders of Latinos and Sports
Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments
Facebook: The Latino Way
Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments
How Marketers Are Courting Latino Consumers
Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments
Brand gTLD Strategies: Evolution of TV and Internet Content Distribution
Mar 1, 2013 -
Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty.
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Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers
Nov 27, 2012 -
Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information about team events.
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NBA Launches First-Ever Social Media Awards
Jun 11, 2012 -
Twelve awards will be handed out June 20.
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Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 -
YouTube effort garners over 3 million views since the weekend.
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Timberwolves and Devils Draw Attention to Doodle.ly
Apr 13, 2012 -
The NBA and NHL clubs are running contests using digital drawing app.
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Want Attention? Take a Risk
Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
Jeremy Lin Helps Knicks Score Huge Digital Wins
Feb 24, 2012 -
NBA team has added 500,000 Facebook fans in two weeks.
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Linsanity and Social Media
Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments
The Jeremy Lin-ernet Effect and Social Media
Feb 15, 2012 -
A basketball player's underdog story is the "dunk heard around the world" on social networks.
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NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Jan 31, 2012 -
Fans vote on five games, winning selection gets an 8 p.m. slot.
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