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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

630% ROI: A Stat Worth Caring About [#CZLSF]

roi-shutterstock-180528335 Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season

nba-gives-big Jan 2, 2014 - The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter followers over the course of the initiative. Comments

NBA Rewards Fans Who Check Into Playoff Games via Mobile

nba-basketball May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers

cavs-upto Nov 27, 2012 - Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information about team events. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

Timberwolves and Devils Draw Attention to Doodle.ly

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

Jeremy Lin Helps Knicks Score Huge Digital Wins

jeremy-lin Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

nba-basketball Jan 31, 2012 - Fans vote on five games, winning selection gets an 8 p.m. slot. Comments

Facebook Ads Help NY Knicks Pack Watch Parties

nicks-nba Jan 30, 2012 - Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Comments

Miami Heat Has Dallas' Number on Facebook, Twitter

nbafinals May 31, 2011 - Inside the NBA finalists' social media games. Comments

The Blurring Borders of Latinos and Sports

Feb 15, 2011 - Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Comments

Facebook: The Latino Way

Dec 6, 2010 - Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Comments

How Marketers Are Courting Latino Consumers

Oct 15, 2010 - Don't understand the difference between Hispanic and Latino? Start here. Comments

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