NBA

Social Media Sharing

And the Winner of Social Media Is... Victoria's Secret [Study]

Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

Tweets of the Week: #LoveWins

white-house-same-sex-marriage Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Comments

Meet the CMO Behind the Transformation of America's (Favorite) Diner

dennys-logo Jun 22, 2015 - Largely through clever social feeds, Denny's has turned its older image around since John Dillon, now the chief marketing officer, joined the chain's marketing department eight years ago. Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

Silent Video May Become Your Brand’s Loudest Statement

Buy side prefers voice trading to electronic execution May 11, 2015 - Muted autoplay video ads may be here to stay, so how can you design your videos to capture an audience? Comments

Reaching Millennials With Snapchat

snapchat logo Dec 3, 2014 - Many brands are finding Snapchat to be a great place to reach the coveted Millennial generation. Could it work for you? Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

630% ROI: A Stat Worth Caring About [#CZLSF]

roi-increase Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season

nba-gives-big Jan 2, 2014 - The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter followers over the course of the initiative. Comments

NBA Rewards Fans Who Check Into Playoff Games via Mobile

nba-basketball May 3, 2013 - Basketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Comments

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

tv-everywhere Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly if there is already tremendous brand loyalty. Comments

Social Calendar Innovator 'UpTo' Partners With the NBA's Cleveland Cavaliers

cavs-upto Nov 27, 2012 - Who needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information about team events. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

Timberwolves and Devils Draw Attention to Doodle.ly

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

Jeremy Lin Helps Knicks Score Huge Digital Wins

jeremy-lin Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

The Jeremy Lin-ernet Effect and Social Media

linsanity Feb 15, 2012 - A basketball player's underdog story is the "dunk heard around the world" on social networks. Comments

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