Marketing News & Expert Advice
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NBA
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
Timberwolves and Devils Draw Attention to Doodle.ly
The NBA and NHL clubs are running contests using digital drawing app.
Want Attention? Take a Risk
A five-step plan to build risk into your marketing programs.
Jeremy Lin Helps Knicks Score Huge Digital Wins
NBA team has added 500,000 Facebook fans in two weeks.
Linsanity and Social Media
A view from Asia Pacific on Jeremy Lin, the NBA phenomenon.
NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Fans vote on five games, winning selection gets an 8 p.m. slot.
Facebook Ads Help NY Knicks Pack Watch Parties
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
Miami Heat Has Dallas' Number on Facebook, Twitter
Inside the NBA finalists' social media games.
The Blurring Borders of Latinos and Sports
Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams.
Facebook: The Latino Way
Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples.
How Marketers Are Courting Latino Consumers
Don't understand the difference between Hispanic and Latino? Start here.
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