Marketing News & Expert Advice
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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by listening. Below, edited excerpts from our conversation... Comments
TV Is Dead! Long Live TV!
Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments
With Streaming Video, Ad Strategies Come Streaming In
Feb 16, 2012 - The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services and products. Comments
What Will 2012 Bring to TV? The Over The Top Upstarts
Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments
Amazon Rates High for Satisfaction; Netflix Records Biggest Decline
Dec 28, 2011 - The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Comments
Google and TV: Playing to Win
Dec 1, 2011 - Networks and cable operators stand to lose. Comments
Will Digital Advertising Wait for Your Brand?
Oct 24, 2011 - Brand marketers are still resisting digital. What are the risks and rewards? Comments
A Facebook Social Commerce Primer
Sep 27, 2011 - Defining social shopping actions and objects (aka verbs and nouns). Comments
SEO and Social Media Considerations When Rebranding an Organization or Acquisition
Sep 21, 2011 - Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Comments
Poptent: Rethink Everything You Know About Ads
Aug 19, 2011 - How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Comments
Crowdsourcing and User-Generated Content
Aug 4, 2011 - Practical ways to create meaningful content for your brand and recognize participants within your social community. Comments
The Year of the Web Series Has Arrived
Sep 26, 2013 -
Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content.
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Four Approaches to Make Your Subject Lines Work Harder
Sep 25, 2013 -
Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting.
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Battle of the Binge: New TV Habits Emerge
Sep 23, 2013 -
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive...
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What to Ask of Big Data to Inform Your Marketing Strategy
Aug 14, 2013 -
With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
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Google Launches Chromecast Entertainment Device
Jul 25, 2013 -
Television plugin to compete with Apple, Sony and Microsoft
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Netflix Gets Social With U.S. Facebook Integration
Mar 14, 2013 -
This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly.
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Companies Get Kudos for Social Media Responsiveness
Feb 7, 2013 -
T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers...
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Do You Roku?
Oct 12, 2012 -
It may be time to learn about this new device because new owners are going to be looking for content channels.
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Turning An Unsuccessful Site Search Into a Growth Opportunity
Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments
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