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James Patterson vs. Rick Springfield: A Test of True Engagement

Aug 15, 2014 - Regardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn how to apply the methods of successful authors in order to improve your engagement rates for your content marketing efforts. Comments

Learning Lessons: Net Neutrality and the Future of Online Education

online-learning-diploma Aug 5, 2014 - The debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers. Comments

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences... Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Is Technology Killing TV or Making It Even Better for Brands?

tv-everywhere Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

Industry Participants Question Yahoo's Image-Rich Native Ads for Mobile

yahoo-tumblr-inline-n5grchgyey1qhxx5s May 15, 2014 - The new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Comments

Netflix Moves to Content Marketing, but is it Marketing Content?

netflix-logo Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

Delivering on the Promise of Cross-Platform

cable-tv-remote Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

nielsen18 Feb 19, 2014 - Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve. Comments

Automation: For What to Do Now, and What to Do Next

automation-shutterstock-136061006 Feb 14, 2014 - Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where to take the business in the future. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Content Marketing, Netflix, and the Scent of Content

netflix-phony-netflix-examples Feb 4, 2014 - Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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