Netflix

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Delivering on the Promise of Cross-Platform

Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

Gmail Leads the Charge: Email Marketers Could Be in for Another Wild Ride in the Year of the Horse

gmailbygoogle Mar 5, 2014 - If you're like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe, or frenemy. Many new changes in the past year, including the Tabbed Inbox, Quick Action buttons, and the prominent unsubscribe button, have marketers... Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

It’s OK for the Old Dinosaurs to Die

tv-static Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out. Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

nielsen18 Feb 19, 2014 - Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve. Comments

Automation: For What to Do Now, and What to Do Next

automation-shutterstock-136061006 Feb 14, 2014 - Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where to take the business in the future. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Content Marketing, Netflix, and the Scent of Content

netflix-phony-netflix-examples Feb 4, 2014 - Amplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current goals, enabling more impulse consumption through rapid and cross-linked discovery. Comments

Binge Watching: The End of Second Screen Social Sharing?

tv-static Jan 2, 2014 - Even though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and promotional campaigns. Comments

Netflix's Binge Viewing Behavior Poses Threat to Marketers

netflix-logo-image Dec 13, 2013 - Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to marketers who want to bang more for their buck on ad spend. Comments

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

rothenberg Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising Bureau (IAB), to gauge his thoughts on the week, predictions for the future, and what we can learn by... Comments

The Year of the Web Series Has Arrived

padmaspicks-cigna Sep 26, 2013 - Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Battle of the Binge: New TV Habits Emerge

tv-everywhere Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive... Comments

What to Ask of Big Data to Inform Your Marketing Strategy

big-data Aug 14, 2013 - With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data. Comments

Google Launches Chromecast Entertainment Device

Google logo Jul 25, 2013 - Television plugin to compete with Apple, Sony and Microsoft Comments

Netflix Gets Social With U.S. Facebook Integration

prn-netflix-logo Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Companies Get Kudos for Social Media Responsiveness

top10-socdev-q4-2012-us Feb 7, 2013 - T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive to inquiries from their Facebook fans in the last quarter of 2012, according to analytics firm Socialbakers... Comments

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