May 31, 2012 - Molson Canadian, TicketMaster brand FanCam and mobile app extension. Comments
Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments
Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments
Jun 23, 2011 - Hockey club's latest social media gamble: virtual team stock investing. Comments
Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments
Mar 29, 2011 - Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Comments
Aug 17, 2010 - Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.