Marketing News & Expert Advice
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NHL
NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
May 31, 2012 - Molson Canadian, TicketMaster brand FanCam and mobile app extension. Comments
Timberwolves and Devils Draw Attention to Doodle.ly
Apr 13, 2012 -
The NBA and NHL clubs are running contests using digital drawing app.
Comments
Dog Days of Winter for NJ Devils Social Media Program
Feb 6, 2012 -
NHL team's successful social media program has become its leading sponsorships money maker.
Comments
Digital Momentum for NJ Devils on Draft Day and Beyond
Jun 23, 2011 -
Hockey club's latest social media gamble: virtual team stock investing.
Comments
Creating Effective - and Profitable - Birthday Emails
Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments
GetGlue Adds Sporting Event Check-Ins
Mar 29, 2011 -
Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events.
Comments
Announcing ClickZ Connected Marketing Award Winners for 2010
Aug 17, 2010 - Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences. Comments
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