NHL

nhl-fancam

NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

May 31, 2012 - Molson Canadian, TicketMaster brand FanCam and mobile app extension. Comments

Timberwolves and Devils Draw Attention to Doodle.ly

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

Dog Days of Winter for NJ Devils Social Media Program

digitalhub Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments

Digital Momentum for NJ Devils on Draft Day and Beyond

ipad Jun 23, 2011 - Hockey club's latest social media gamble: virtual team stock investing. Comments

Creating Effective - and Profitable - Birthday Emails

Apr 18, 2011 - Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Comments

GetGlue Adds Sporting Event Check-Ins

getglue-sports Mar 29, 2011 - Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Comments

Announcing ClickZ Connected Marketing Award Winners for 2010

Aug 17, 2010 - Reebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audiences. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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