Optimization

overused-stock-photos

Kicking Your Stock Photography Habit

Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

Social Media Content Strategies - A Performance-Based Approach

likeoptimization Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right? Comments

Facebook for Performance - One Size Doesn't Fit All

facebook Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

5 Things to Do Today to Make the Rest of Your Year Easier

holiday-shopping Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

holiday-season Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

Transitioning to a Higher Performing Marketing Practice

transition Aug 12, 2013 - To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

The Top 10 Tried and True Ways to Waste Your Digital Budget

confused-man2 Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Comments

10 Secrets to the Perfect Webinar

webinarboard Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

Multi-Channel Inventory and Customer Loyalty

customers Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

Tips to Guiding Email Marketing Vendor Selection

email-tricks Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

Programmatic Media Buying Makes People More Important Than Ever

myles-younger-cannedbanners Jul 25, 2013 - An interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machines. Comments

The Law of Inactivity: 3 Things Not to Do With Non-Responders

email-bomb Jul 24, 2013 - The more email you send to subscribers who choose not to interact, the greater the likelihood that your messages will be bulked into the spam folder and eventually blocked. Comments

Content Mixology 101: A Practical Guide to Real-Time Publishing

content-mixology-guide Jul 23, 2013 - A modern publishing strategy should include four content approaches - original, curated, licensed, and automated. Comments

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

digital-advertising Jul 23, 2013 - Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise and tools around us. Comments

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

gtld Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain. Comments

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