Optimization

breakingbad

A Digital Marketer Breaks Bad

Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

4 Must-Have Components of a Successful Conversion Optimization Program

conversion-funnel-strategies Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Kicking Your Stock Photography Habit

overused-stock-photos Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

Social Media Content Strategies - A Performance-Based Approach

likeoptimization Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right? Comments

Facebook for Performance - One Size Doesn't Fit All

facebook Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

5 Things to Do Today to Make the Rest of Your Year Easier

holiday-shopping Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

Size and Specialization?

emailcampaign Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability that is required. Comments

'Tis the Season to Get Ready for Your Busiest Time of Year

holiday-season Aug 27, 2013 - Five tactics to focus on now that will help turn holiday browsers into buyers. Comments

Set the Right Expectation for Your Campaign Results

emailcampaign Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

Social Media in the Boardroom

business-people Aug 14, 2013 - How to build a compelling business case to prove to upper management that you need to be present and leading positive conversations in social. Comments

Leveraging Facebook for Performance - Time to Catch Up

facebookvspinterest Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

Transitioning to a Higher Performing Marketing Practice

transition Aug 12, 2013 - To bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs and performance. Comments

Whose Neck Should You Choke When Digital Campaigns Underperform?

measurement Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments

The Top 10 Tried and True Ways to Waste Your Digital Budget

confused-man2 Aug 7, 2013 - Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting your time and money. Comments

10 Secrets to the Perfect Webinar

webinarboard Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

Multi-Channel Inventory and Customer Loyalty

customers Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information? Comments

Tips to Guiding Email Marketing Vendor Selection

email-tricks Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments

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