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Analytics Is Like Driving

Jim Sterne  |  Verifying Business Value

Mar 28, 2013 - When there are too many roads, when they are inconsistently paved, insufficiently identified, and inefficiently connected, you will get lost. Comments

Neil Mason  |  Verifying Business Value

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

power-of-one Mar 21, 2013 - Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or moving from one transaction to the next. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Robin Neifield  |  Strategies

Getting to What Matters

shutterstock-108347792 Mar 20, 2013 - How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our respective businesses? Comments

Marios Alexandrou  |  SEO

Aligning SEO With a Company's Overall Brand Strategy

aligning-seo Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts. Comments

Mike Hotz  |  Email Marketing Optimization

How to Win the Relevance Game

racehill Mar 20, 2013 - Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Comments

James Dohnert  |  Agency Spotlight

NewsCred Gains $15 Million in Series B Funding

newscred Mar 19, 2013 - Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Comments

Kristin Kovner  |  Media Buying

10 Secrets to the Perfect Webinar

webinarboard Mar 19, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

Kara Trivunovic  |  Advanced Email Marketing

Is Your 'Do Not Reply' Email Address Sending the Right Message?

email-tricks Mar 19, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

Julie Ginches  |  Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

evolutionnew Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything it does. Comments

Jeanniey Mullen  |  Publishing

How Big Is Big When You Are a Digital Magazine?

digital-publishing Mar 15, 2013 - Use this 10-point checklist to help position yourself for large-scale growth. Comments

Augustine Fou  |  Strategies

#SESNY: Toward a Performance Mindset for All Advertising

human-brain Mar 28, 2013 - We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of traditional and digital tactics. Comments

Jennifer Wolfe  |  Data-Driven Marketing

gTLDS: Catalyst for Disruptive Innovation

gtld Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

Dave Hendricks  |  Email Marketing Optimization

What Email Cavemen Can Learn From the Dinosaurs

shutterstock-122206912 Mar 27, 2013 - Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguished. Comments

Laney Whitcanack  |  Publishing

The 3 Cs of Content Marketing

content Mar 27, 2013 - Brands and publishers must work together to evolve the content marketing landscape. Comments

Leah Block  |  Media Planning

Solving for Media Fragmentation

fragmentation Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

Tia Matsumoto   |  B2C Email Marketing

Using a Popover as an Acquisition Tactic

heads-or-tails Mar 26, 2013 - Two sides of the same coin. Comments

David Daniels  |  Email Marketing

The Necessity of Competitive Intelligence

racehill Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

Stacie Levy  |  Marketing Automation

What's Your Evidence?

shutterstock-128757227 Mar 25, 2013 - The key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Comments

Andrew Edwards  |  Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

yogi-berra2 Mar 25, 2013 - What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Comments

Bryan Eisenberg  |  ROI Marketing

Leadership in the Age of Agility Experimentation

design-for-delight Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an experiment and then learn and adjust from there. Comments

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