Optimization

digital-advertising

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

Jul 23, 2013 - Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise and tools around us. Comments

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

gtld Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain. Comments

Every Brand Needs an S.O.B.

social-branding Jul 18, 2013 - Don't leave your brand's relevancy up to chance; make sure you have a social opportunity budget. Comments

Influencers vs. Advocates: Knowing Your Brand Goal

advocate-influencers Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments

A Smarter Way to Drive Lead Conversion With Content

conversion-funnel-strategies Jul 17, 2013 - How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Comments

Email Marketing Isn't Just About Sending Email

email-tricks Jul 17, 2013 - Email marketing is about the email address - the CRM targeting power of this unique identifier. Comments

Supporting Loyalty Programs Through Email Marketing

loyalty-membership-lifecycle Jul 16, 2013 - Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh communication approaches. Comments

There May Be More Media Waste in Your Campaign Than You Think

electronic-waste Jul 16, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification for each network partner. Comments

Your Best Advocates Are the People Who Work With You

hype-people Jul 15, 2013 - Brands that empower their employees to become advocates exponentially increase their reach on social by expanding their presence throughout their employees' networks. Comments

2013 Search Ranking Factors Survey Results From Moz

Google Overall Algorithm Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider. Comments

Brand As Publisher: What Does That Mean Exactly?

mobile-publishing Jul 12, 2013 - Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion. Comments

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

leverage-social-networking Jul 11, 2013 - So much money is being spent on building up social media sites, why not consider using a slightly different approach? Comments

Maximize Your Call-to-Action for Optimal Email Performance

email-tricks Jul 10, 2013 - If your email campaigns underperform consistently, perhaps you aren't giving your subscribers a good reason to engage with your message that would lead to a conversion. Comments

The Top 5 Most Ridiculous Excuses Not to Do CRO

bad-email Jul 9, 2013 - It's time to release your fears about conversion rate optimization and get started to increase your bottom line. Comments

Recovering an Email Presence

email-bomb Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover. Comments

How You Know When You've Met 'the One'

business-people Jul 8, 2013 - The way to build deep, meaningful relationships has never really changed: you have to get to know each other. Comments

Email Newsletters, Tables of Contents, and Improved Engagement

email-tricks Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

3 Lessons From 1,000 Blog Posts on Marketing Automation

resultsautomation Jul 8, 2013 - Remember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Comments

What Does Personalization Mean in 2013?

personalization Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

Digging for Data Diamonds

diamon-tweezer Jul 4, 2013 - Be careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, no recipient will be pleased with your offering. Comments

Independence Day: Proving On-Domain Success

fireworks-image Jul 3, 2013 - Celebrate this year by declaring your on-domain strategy and then following through with the measurement and hard proof to make it stick. Comments

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