Optimization

angry-at-email

Don't You Know Who I Am?! A Cautionary Marketing Tale

Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Is Your 'Do Not Reply' Email Address Sending the Right Message?

email-tricks Dec 25, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

Using a Popover as an Acquisition Tactic

heads-or-tails Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

jonah-berger-headshot-lg-200x300 Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Comments

Conversion Optimization Prioritization

to-do-listnow Dec 19, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Woman on Mobile Phone Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend. Comments

An Online Marketing Checklist for China

china Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

Content-Driven SEO Will Become Standard Practice in 2014

seo-analytics Dec 9, 2013 - I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Comments

Interactive Wireframing Comes of Age

pop-app Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

HTML5 Email – Are We Ready?

html5 Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments

A Digital Marketer Breaks Bad

breakingbad Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments

5 Common IT Objections to Marketing Projects

iridis4-university-of-southampton-ibm-supercomputer close up Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

4 Must-Have Components of a Successful Conversion Optimization Program

conversion-funnel-strategies Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Kicking Your Stock Photography Habit

overused-stock-photos Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

Social Media Content Strategies - A Performance-Based Approach

likeoptimization Sep 15, 2013 - It's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we make sure that the content is right? Comments

Facebook for Performance - One Size Doesn't Fit All

facebook Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

The Power of Emotion to Drive Purchase Intent

angry-at-email Sep 9, 2013 - How are you leveraging the power that exists when you make a human connection? Comments

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