Optimization

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6 Tools for Optimizing Your Copy, Content and Headlines

Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

black-friday-checklist Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

The New Email Marketing Rules

email-tricks Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White. Comments

2 Methods for Getting an Email Opened and 1 That Doesn't Work

email-tricks Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

5 Automated Message Don'ts

email-bomb Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

Email Subject Lines...Say What?

email-tricks Dec 29, 2013 - Six elements we should all consider about the subject lines of the messages we send. Comments

Complex Sales and the Persona Creation Process

interpersonal-sign Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Don't You Know Who I Am?! A Cautionary Marketing Tale

angry-at-email Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Is Your 'Do Not Reply' Email Address Sending the Right Message?

email-tricks Dec 25, 2013 - Marketers must be more open to receiving feedback and replies from their customers via all of their email touches. Comments

Using a Popover as an Acquisition Tactic

heads-or-tails Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

Jonah Berger's 6 STEPPS for Success Applied to Email Marketing

jonah-berger-headshot-lg-200x300 Dec 24, 2013 - As email marketers, we strive to have our emails shared. Jonah Berger's six STEPPS to creating more buzz around messages translate directly to more successful email marketing. Comments

Conversion Optimization Prioritization

to-do-listnow Dec 19, 2013 - There's no end to the data you can collect. There's no end to the tests you can run. There's no end to the analysis you can toy with. Comments

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Woman on Mobile Phone Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend. Comments

An Online Marketing Checklist for China

china Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

Content-Driven SEO Will Become Standard Practice in 2014

seo-analytics Dec 9, 2013 - I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Comments

Interactive Wireframing Comes of Age

pop-app Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later. Comments

HTML5 Email – Are We Ready?

html5 Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments

A Digital Marketer Breaks Bad

breakingbad Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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