optimization

Ian Carrington at SES London 2013

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

Feb 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time. Comments

Why Open-Time Personalization Matters

email-tricks Feb 11, 2014 - Marketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your email, not at the time the email brief was developed in your organization. Comments

Tips to Keep the Mobile Search Experience Fresh

mobilewebsite Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite scrolling. Comments

Coding for Responsive Design Part 2: Adapt or Die

htmlshutterstock-95278714-1 Jan 29, 2014 - By using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Comments

Deliver Value to Your Global Markets Through Search Best Practices

International SEO Localization Jan 23, 2014 - In in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Comments

Growth Hacking: Marketing Joins the Lean Revolution

growth Jan 22, 2014 - The impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods, rather than re-define them. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

Using Email Marketing to Reach Booming Mobile Markets

mobile-email Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

2014 Local Marketing Checklist

black-friday-checklist Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

Why Everything You Thought About Mobile Might Be Wrong

Mobile Devices Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

6 Tools for Optimizing Your Copy, Content and Headlines

shutterstock-116408224 Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)

black-friday-checklist Jan 2, 2014 - Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013. Comments

The New Email Marketing Rules

email-tricks Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White. Comments

2 Methods for Getting an Email Opened and 1 That Doesn't Work

email-tricks Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

5 Automated Message Don'ts

email-bomb Dec 30, 2013 - Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Comments

Email Subject Lines...Say What?

email-tricks Dec 29, 2013 - Six elements we should all consider about the subject lines of the messages we send. Comments

Complex Sales and the Persona Creation Process

interpersonal-sign Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

Don't You Know Who I Am?! A Cautionary Marketing Tale

angry-at-email Dec 27, 2013 - A brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective communication. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

Email Subject Lines and the Brain

human-brain Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

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